In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business.

You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business?

Listen to this episode to learn more about the generations and how you can use the information to develop more business.

Read More: The Generation Game - Baby Boomers, Gen Z, etc. - How They Matter (or Don't) to Your Business (Episode 21)