What the heck is a lead magnet? And do they deliver results?
In this episode of Every Day’s a Business School Day, Nicky Thomas and James Marriott chat to Content Marketing Expert, Talisa Gill, about the mysterious art of lead magnets. What they are, why should we be using them and how do they add fuel to other marketing channels?
Who is Talisa Gill?
Talisa is the founder of 10X Marketing. Working with global enterprises through to solopreneurs, she helps businesses to 10X their lead generation capabilities through harnessing the power of a content marketing strategy.
What we discussed with Talisa
- Overview of lead magnets and examples
- How to use them to grow your lead database
- How to use them to show how you solve your customer pain points
- How to turn the cold leads you gain into warm leads that want to engage with you.
- How to get started with your own lead magnet
Resources
Connect with Talisa on LinkedIn https://www.linkedin.com/in/talisagill/
Visit her website or book a consultation with her. https://10x-marketing.co.uk/
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More about the hosts
Nicky Thomas is Founder of The Growth Community. A place where growth minded business people hang out to connect and help each other be more successful in business. Through enjoyable, productive fortnightly networking meetings and great onward conversations, our members and guests share knowledge and introductions and make valuable business friendships.
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James Marriott is the owner of podcast consultancy, Sound Media. With an extensive background in broadcast media, he helps people to unlock the power of podcasting to give businesses and brands an unique and strategic opportunity to connect with their audience.
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