My Persona is in Pain!

Last Friday we began a discussion about personas and why they are important. Clearly defining Personas is a critical component in your quest to be obsessed with your customers. Personas help you understand your customers better and really get to know them at a deep level so you can communicate effectively to them. The reality is you cant make sales if you cannot effectively communicate to your customer.
Im going to share with you the strategy we use for structuring content topics and ideas. This strategy is crucial because it TEACHES Google about the relationships that exists between the topics you write about.

Lets dive in and learn about Pillar Pages today. #tk