Is a reality check on all the hype surrounding ChatGPT and other popular generative AI apps in the cards for the year ahead? And is Ryan Reynold's Maximum Effort-style marketing coming to a brand or agency near you? Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 IN THIS EPISODE: 🧱 Are ChatGPT & generative AI headed for the Brick Wall of Disillusionment? (at 00:43) 🎨 Why "generating" and "creating" aren't necessarily the same thing (at 01:01) 📸 Why Getty & others are already gunning for image generating AI (at 01:13) 🤕 The 5 biggest challenges for marketers looking to leverage generative AI (at 01:45) 👩🏾‍⚖️ Forget content: a sampling of more promising use cases for generative AI (at 3:25) 🎣 The dangers of generative AI, from fetching malware code to phishing at scale (05:43) 🔍 ZeroGPT: The easy way to sniff out blog posts, term papers written by ChatGPT (at 04:59) 🤳🏾 The real reason Ryan Reynolds is worth a Mint in 2023 (at 06:18) 📢 Maximum Effort: Can marketers wrap their heads around the Reynolds model (at 06:33) Approx. 9 minute. For US audiences. Review cookie and privacy policies for iTunes, Spotify, Soundcloud and all other streaming services.