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85. Should your client start an audio-only podcast or a video podcast with India Brown
Episode 8530th November 2021 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:26:25

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Video is HOT right now! Everyone's doing it, everyone watches it, and it's available across all social media platforms. Video podcasts are gaining popularity, and can be a great tool for your clients to connect with and grow their audience. Today I'm talking with India Brown, a video marketing specialist that has a ton of great information about video podcasting. She shares some advice on how to transition an audio-only podcast to video and how to do it right! 

One of the big things that podcasters need to know is how to repurpose their content. India and I discuss several ways to reuse video content and how to tailor it to different social media platforms. She also has some technical tips for us about batch recording and the equipment you need to start a video podcast. Like a lot of us, India is a mother working from home doing the balancing act between family life and building her business. She talks about how she structures her days, stays productive, and plans to launch her OWN video podcast!

In this episode, we cover:

- The 5 main benefits of video podcasting

- What you can get done during the "naptime hustle"

- Outsourcing and forming partnerships with video and podcast editors

- How long your videos should be

- Video posting options on social media

- Why you should re-post older content

- How to promote a podcast or video podcast with video

- Alternatives to Zoom for video interviews

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram!