There’s no arguing the growing value of providing customers with an enjoyable, personalized experience. In fact, a recent Walker study found that by the end of 2020, customer experience (CX) will overtake price and product as the key brand differentiator. With such emphasis and value being placed on creating a superior customer experience, businesses that prioritize CX and innovate the customer journey will be able to cultivate stronger brand loyalty than companies that don’t.

In Episode 4 of Esker On Air, host Scott Leahy chats with fellow Esker Customer Advocates Jairus Harper, Becky Mender and Sara Hanson for a panel discussion on all things CX — from Esker’s core CX values to how we provide our customers with the best possible experience to cultivate strong, long-lasting relationships.