Sue Trecasse is a force to be reckoned with in the radio industry. For a decade, she served as the Operations Manager of News Radio 970 WFLA-AM, The Sports Animal 620 WDAE-AM, and the Devil Rays Radio Network, with immediate oversight of 970 WFLA as Program Director. Under her leadership, 970 WFLA consistently ranked in the top 5 in the Tampa Metro area for the Key Demographic of 25 – 54, often reaching #1, and was also in the top 10 for the 18 – 34 demographic, a rare feat for an AM News/Talk station. Sue's uncompromising stance on advertising and programming quality, prioritizing brand experience over profits, stirred up controversy, and she fiercely guarded the reputation of the 970 brand. In this episode, we dive into Sue's tenure at the station, get to know the woman behind the mammoth operation, and reflect on best practices for protecting a major brand like 970 WFLA with 20/20 hindsight.