In this special two-part episode of Beyond the Session with Aisha, learn the secrets to staying focused on your business goals without crumbling under the pressures of perfectionism, analysis paralysis, & decision-making fatigue. 

Discover how Aisha begins her Refresh Routine™ within her premium mental health business and walk away feeling inspired to take action.

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Join the waitlist for the Spring Cohort of the Blissful Booking Accelerator

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Ready to implement your vision and not sure which of Aisha's proven methods will help you get results? Schedule your discovery today.

Copyright 2024 Aisha R. Shabazz

For some therapists, the beginning of the year is hectic.

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The pressure of new year, new you

hovering over like the heavy burden of

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perfectionism can become so burdensome

that it activates analysis paralysis.

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So instead of falling into society's

trap of reinventing yourself for the

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superficial stats and vanity metrics

of like shares and subscribes, let's

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start the new year with a new view.

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What do you need to embrace a new vision

for your career, business, and lifestyle?

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Well, one thing is for sure, there is more

to building a sustainable mental health

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business than purchasing a new planner.

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You're listening to Beyond the Session

with Ayesha, the business podcast that

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teaches you how to create a premium mental

health business and ethically blend your

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clinical skills with entrepreneurship.

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I'm your host, Aisha, a licensed

mental health therapist and strategic

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consultant for mental health industry

leaders who are ready to compassionately

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disrupt the mental health industry,

making it more accessible for clients

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and more sustainable for clinicians.

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Last time on the podcast, you learned

about the four areas of your private

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practice that you need to refresh ASAP.

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And now it's time to prioritize so

that you can figure out where to

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start your private practice refresh.

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But in order to do that, you have to know

what worked well and what needs to go.

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This week on the podcast, I'm

going to lead by example and

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a special two part episode.

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I'm taking you behind the scenes of

my mental health business and sharing

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with you what I'm keeping the same

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Before we dive into today's

episode, I want to give a warm

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welcome to the winter cohort of the

blissful booking accelerator today.

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We had our kickoff call and

they took goal setting to a

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whole new level for 90 minutes.

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They dove into the milestone mapping

curriculum call and walked away

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with a clear pathway to accomplish

their business and lifestyle goals.

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If you are eager to streamline your

strategy to reach your unique goals, add

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your name to the waitlist for your chance

to join the spring cohort of the Blissful

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Booking 90 Day Accelerator this April.

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Now back to the show.

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Now that you're familiar with the

four areas of your private practice.

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That need to be refreshed ASAP.

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Let's look at these four areas

within my mental health business.

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And if you haven't had a chance to listen

to the last episode, go back and listen

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to it now and then come back to this one.

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As you recall, the first area

to refresh is your schedule.

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What is currently working for

me is chunking my schedule or

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creating themes on my calendar that

are time specific or time bound.

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This technique actually works

really well for my coaching clients

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that identify as neurodivergent.

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Because it is a beautiful balance of

flexibility and structure flexibility

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because you're not scheduling every

minute of every day and structure

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because it gives a boundary around

what to do within a specific timeframe.

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An example of how I chunk my schedule is I

have specific days that I schedule therapy

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appointments within my private practice

and specific days that I schedule coaching

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sessions within my consulting firm.

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By theming or chunking your schedule,

it also reduces decision making fatigue,

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which is vital for you as the founder

of a mental health business because you

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are using your brain in unique ways.

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And the less you context switch or

toggle from one unique task to the

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next, the more energy you will have

when your workday is officially over.

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The second area is support.

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I want you to really think about

support in two different arenas.

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One that's going to support

you in your business, like

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taking things off your plate

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I have hired many people over the years

to help support me in my business.

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And the business support that I will

maintain this year is the support that I

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received from my virtual assistant, the

support that I received from my attorney,

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And her legal team and the support that

I receive through business mentorship,

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And then the other element of support

is having a community of support you

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may feel support from friends or

family, but you may also want to have

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support from a professional community.

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many values driven therapists have

expressed feeling lonely throughout their

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entrepreneurial journey and actually

rely on networking to fill this void.

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However, I define networking as a

way to build and nurture professional

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relationships that support your clients

and you as a business owner and clinician.

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If you are seeking to build community

that supports you as a person, I

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recommend a different approach.

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Yes, you can make work friends,

but at some point, wouldn't it be

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nice to not talk about work all

the time and talk about life, your

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hobbies, things that you enjoy?

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Outside of all of the passion that

you have in helping your clients.

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This is the reason why I will continue

to host social events for mental health

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professionals local to Philadelphia.

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So if you are a hop, skip, and a jump

away from South Philly, West Philly,

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Rittenhouse Square, or Fairmount

Park, I would love to hang out with

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you in person this year during one

of my four seasonal social events.

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The first social event of the

year will be the Spring Fling

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Mixer on Thursday, March 21st.

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You can grab your tickets

starting on Tuesday, January 23rd.

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Now, this may come as no surprise,

but when it comes to strategies, the

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third area of your business that you

need to refresh for me and my mental

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health business, online marketing

strategies are here to stay because

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the internet is not going away.

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And marketing any business online is

the most efficient way to introduce

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yourself to thousands of potential

reliable referral sources and potential

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clients without burning yourself out.

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Well, let me rephrase that.

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If you approach online marketing,

the way that I teach it, you

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will not burn yourself out.

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In fact, once you know how to effectively

use online marketing strategies to

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book clients, you will actually burn

out proof your mental health business.

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And who doesn't want that

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when it comes to online marketing

strategies, you have many options

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available to you and deciding

which one is right for you and your

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business depends on two things.

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Your unique goals, not somebody

else's, but your unique goals and

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your overall vision for your business.

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If you're stuck on which online marketing

strategies to use, And the idea of

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picking just one is overwhelming to you.

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Remember what I said in last

week's episode, it is not one

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strategy that is going to get

you the results that you want.

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It is an accumulation of strategies.

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And where you could start is by making

a list of the goals that you want to

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accomplish within the next six months.

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Once you have your list created, your

ideal online marketing strategies

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might magically manifest itself to you.

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But if it doesn't, you can schedule a

discovery call with me and you and I

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will dive into the details of your vision

and discuss which of my proven methods

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realistically aligned with your goals.

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Now, the last area to refresh

in your mental health business.

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Is your satisfaction.

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You know what they say, Rome

wasn't built in a day and the

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same applies for my home office.

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I have worked very diligently to have a

home office that is not only comfortable

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because I host my telehealth sessions here

as well as my virtual coaching sessions.

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. I also need my office to be a space

that supports both my creative

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process and the implementation

phase of my unique refresh routine.

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My home office isn't the only space

that I feel creative, but it does give

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me the necessary physical boundary

between my work and my home life.

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So there you have it.

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Those are the four areas of my mental

health business that I am keeping the

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same in 2024 and part two of this behind

the scenes look at my refresh routine.

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I will share with you what I

am changing within my mental

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health business this year.

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And some of my decisions may surprise you,

but I can promise you that each change

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is intentionally anchored to my values.

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Until then, if you've enjoyed this

episode of beyond the session with

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Aisha, the only way that I will know

is if you tell me you can follow the

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podcast on apple or Spotify by tapping

the plus sign at the top of your screen.

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You can leave a five star rating

or share what you have learned from

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today's episode, or you can pay it

forward and tell a friend that you

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listen to Beyond the Session with

Aisha and you think they should too.

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Either way, I appreciate

you for tuning in.

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Take care, talk soon, and keep thriving.