Artwork for podcast Podcasting 101 with Rachael
It's All About the Guest
Episode 3216th November 2022 • Podcasting 101 with Rachael • Rachael Botfield
00:00:00 00:11:38

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This week I'm talking all about your guests.

How you get started finding your guests, what you should consider, always keeping your ideal listener/client in mind and finding a genuine connection with them.

I also touch on the guest experience. Have you got a process in place to ensure your guests feel looked after and comfortable when speaking on your podcast?

I'd love to know your tips for finding podcast guests and if you have a guest process as well.

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

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If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

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You can find me on:

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Transcripts

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to the show. And this week, I have decided to

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start recording a video podcast. Obviously, for those of you who

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are just listening on audio, nothing will change here. But

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after doing the episode a few weeks ago about the benefits of

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doing a video podcast and speaking with my clients and

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friends, Hannah and Nicole from showing up solo, I attended

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their challenge a few weeks ago, at the end of October. And I did

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the it was called the full circle content challenge. And

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one of the challenges was to show up live and I don't show up

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live a lot or on video. So that was interesting for me. And I

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prefer just to show up on audio and then you know I can tweak it

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without any all the hums and ahhs and mistakes and things

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like that. But it was interesting, and I did quite

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enjoy it. And I think for you know, getting to know people

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better or people getting to know me better, like showing up a

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video is always great. So people can put a face to the name. So

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yeah, I decided to dive in and do a video podcast. I am

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recording this on Riverside studio riverside.fm I've decided

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to invest in a audio studio and they record a video as well as

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the audio. It's something I've been thinking about for a while.

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And I've got some advice from Roseman calendar, who's a fellow

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podcaster. And yeah, so I just thought I'd give it a try. So

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I'll let you know in a few episodes and how it's going give

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a little review of riverside.fm For those of you out there that

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are interested in trying a studio platform to record your

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podcast in. So actually, after that little introduction, let's

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get back to the episode. Today, I'd like to talk about being a

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guest, and not being a guest, I like to talk about looking for

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guests to be on your podcast. Let me just get my little notes

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up here. So when you're looking for guests to be on your

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podcast, I know when I started, I was a bit kind of like, well,

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where do I start? So let's just start with your audience. Start

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with who you're connected to. And keeping your ideal listener

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or ideal client in mind, like who in your network would be

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good or good fit for your podcast? And have a little look

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at their audience? What does their audience look like. So if

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you have similar audiences, or maybe they have an audience that

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you're trying to connect with, and it's great in, so you can

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both benefit each other's audiences. So have a little look

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at those people who you do know. And then you can start kind of

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like fanning out a little bit, and having a little look at who

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they know. So the second contacts, if you're on LinkedIn,

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and maybe look at, you know, if they have a podcast, or they've

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been on other podcasts, have a little look at those and see

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whether they fit in with what you're doing. That's really good

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research. And they all those type of podcasts would be kind

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of on a par with what you're doing rather than trying to

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attain to go on something like you know, some of those podcasts

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that are like lots and lots of viewers and listeners and things

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that are much harder with kind of celebrities or thought

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leaders and things that possibly harder to get on. So have a

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little look at those. This is what I did myself looking for

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guests. Just keep going back and keeping your ideal client or

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your ideal listener in mind when you're looking Get for these

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people, then bringing them on your show. So what is it that

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they're going to? Or what would you like them to talk about? How

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is it going to add value to your audience and talking about the

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subject that you want to talk about. So once you've kind of

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earmark these people, you really want to try make, you should be

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able to make a genuine connection with them. So you

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should obviously have some in common with them if they're if

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they talk about common subject to what you're talking about. So

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just reach out and start engaging with them have a little

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look through their content. Like I said, before, about podcasts,

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you know, listen to the podcasts they've been on, or listen to

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their podcast, you want to try and start as with anything when

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you're trying to grow your connections, as well, a genuine

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conversation, a genuine end, so you can start that relationship,

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drop them a DM to say, I really like what you're doing. I loved

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your blog on this or listen to your podcasts on this. I'd

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really love you to come in on my podcast and talk to my audience.

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Generally, a lot of people agreed to coming on the podcast.

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I know some of the podcast hosts that I've interviewed for this

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show have said they've never had a no. So that is always

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encouraging. And it's always just nice to have that genuine

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connection with them bang. So once they've agreed to be on one

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little thing that I wanted to talk about as well is like the

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guest process, if you will. So what have you got in place. So

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what steps have you got in place to that you can make your make

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your guests feel as welcome as possible. I when a few months

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ago, we spoke with Citadel stewards, and she has a really

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great kind of guests process, and they want to make their

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guests feel have the best experience with them. So it

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might be interesting to go back and listen to that episode,

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which I will link in the show notes. And you can hear citadels

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thoughts about that as well. And so, so I'll say a little bit

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about my guest process just so that it gives you an idea of

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what you could do. And this can also be automated. If you're

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into like no code stuff, use something like dubsado, or air

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table. If you have a lot of guests coming on, this would be

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quite a good idea to be able to automate some of these things

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and design templates, and then add in the personalizations

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afterwards. So once a person is agreed to come on my podcast, I

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like to send them an email with some information on about the

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questions I'm going to be asking them, and some little tips for

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recording. In my case, the people that are coming on my

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show are podcast hosts, so they probably wouldn't need those

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tips because they are aware of those kinds of things

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themselves. But if for you guys, if yours is not specifically

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about podcasting, it's a really great idea to include some tips

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about how maybe some settings if you're doing over zoom, or how

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they will get into the studio to record it or all those little

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things. So you can make it as smooth as possible on the day,

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make sure they get a calendar invite, make sure there's a link

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in there. And to to wherever you're recording, I then like to

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send a little reminder out before the interview is going to

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happen just to make sure they're okay with everything and to

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resend the link just so that it's easy and fresh in their

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minds to be able to find it. And then after the show, I like to

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send out a little thank you and let them know when their

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episodes going to air. Don't worry if you don't know that. At

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that point. I've already got my episodes planned out. So I knew

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I know exactly when the episodes are going to come out. So yeah,

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so do that. And then once I let them know that also, I'm going

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to send some social media assets out to them. So I like to design

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a story and an audiogram and send that out to them a week or

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two before that episode goes live so that they can share that

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with their audience. This part is really important, I think you

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need to make it as easy as possible for them to share the

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podcast with their with their audience. And you can also offer

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perhaps to do the graphics in their brand colours so that it

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fits in with more with their social media platform. And if

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you want some copy, you could also write some copy for them

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just so they can just copy and paste and then it's really

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really simple for them to do. It's just

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a nice thing to do to make them feel have that really nice

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experience with you. They don't You don't want them to feel like

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they're, you know, oh, I couldn't find the link. Nobody

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told me anything I didn't Have any questions and all of those

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kinds of things, that's not a really good impression to make.

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So I think that's a really nice kind of little process you can

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do there. Obviously, you tweak it to how you would like to have

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it and or improve upon it. I would love to hear if somebody

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has, what kind of guests process that you have yourself? Do you

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automate it? And what do you use to automate it? I'm really

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interested in doing the automation side of things. So

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that is something that I'd love to hear from you guys about. I

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hope this episode has been helpful to you. And for those of

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you watching on YouTube, I'd love to have a little comment or

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a little like on my YouTube page, and let me know what you

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think about doing a video podcast. And as ever, if you

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have any questions, please get in touch. And I do offer a 30

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minute free session for people to come and talk to me about a

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question you might have but your podcast or if you just want some

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practical advice that we can do within that 30 minutes. I'm also

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happy to do that as well. So I will leave a link in the show

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notes for you to book straight in my diary, and then we can can

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do that appointment. So thanks for listening, and I'll catch

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you next time. Bye. Thanks so much for listening. If you've

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enjoyed today's episode, please like share and subscribe. Your

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support means so much to me. If there's a question or topic

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Reggie Botfield and drop me a DM till

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