This episode of Women in B2B Marketing features an interview with Purna Virji, Principal Consultant, Content Solutions at LinkedIn and author of High Impact Content Marketing (coming out July 3, 2023).

Jane and Purna discuss Purna's journey in writing her book, her extensive background in content marketing, and her experience working with different industries.

Purna talks all about high-impact content, including:

• the importance of diversity, equality, and inclusion in content marketing
• leveraging wording, language, and visuals to break stereotypes
• how to effectively study your audience
• her approach to creating high-impact content
• repurposing content so it can live many lifetimes
• designing for one, solving for many
• understanding audience needs
• starting with the why when creating content
• finding her purpose
• advice on finding a mentor and mentoring others

Key Links:

Guest: Purna Virji - https://www.linkedin.com/in/purnavirji/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Pre-order Purna's Book, High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective, here:

Straight from the publisher: https://www.koganpage.com/product/high-impact-content-marketing-9781398608436

On Amazon: https://a.co/d/fUuL6kL