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The Power Of Podcast Ads And Sponsorship With Jaclyn Mellone
Episode 18510th November 2022 • Coffee and Converse • Diane Mayor
00:00:00 00:40:33

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If your current paid traffic results have dropped off a cliff, your account’s been locked for no reason or you’re looking to diversify, podcast ads might be just what you need.

And if you’re a podcaster, they can be pretty darn lucrative even with a small show if you know how.

Jaclyn Mellone walks you through what you need from a podcaster and sponsorship ide to make podcast ads the new win-win paid traffic strategy for 2023.

Key Takeaway

For podcasters: You don’t need as many downloads and you think you might to make this worth the work.

For sponsors: Podcasters are essentially micro-influencers who could promote your course, memberships, and high-ticket programs

We talk about

  • The downloads and infrastructure the podcaster need to run ads
  • Whether to go the agency or DIY route for podcast ads
  • Why podcast ads might just be your new Facebook ads 
  • How to know if you’re ready to sponsor a podcast
  • How to know if you’re sponsoring the right podcasts

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/185