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Hit Subscribe - ReCharge EPISODE 8, 12th July 2021
How Drift went from Kickstarter to successful DTC business (and the lessons along the way)
00:00:00 00:30:30

How Drift went from Kickstarter to successful DTC business (and the lessons along the way)

On this episode we are talking with Christian Thrapp, Co-Founder and COO of Drift, a direct to consumer air care company.

We chat with Christian about Drift’s origins as a Kickstarter, navigating the growing pains when first starting out, how the subscription model has helped Drift’s lifetime model, and the plans for the future of the brand and their products. 

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