In today’s competitive market, we often see companies equipped with cutting-edge technology, more capital and better talent still falling behind their competitors in terms of revenue and customer growth. Likewise, the imaginary, Silicon Valley-based software company presented in this book, DecisionTech Inc., boasts an accomplished, prestigious executive team and an impeccable business plan. Yet two years after its founding, the company is on the verge of bankruptcy. What has led to its failure? Can the company be revived and how? These and more questions are answered in this management tale.