Artwork for podcast First Bite
What Shake Shack is betting on next
16th February 2024 • First Bite • Nation's Restaurant News
00:00:00 00:10:22

Share Episode


Shake Shack is testing combo meals for the first time at some of its drive-thrus, as well as 8-ounce mini-shakes and sundaes at select restaurant locations, CEO Randy Garutti said during a conference call announcing the chain’s fourth quarter and annual earnings.

Garutti said the limited-service industry has already established that customers like combo meals, such as sandwiches, fries, and a drink, at drive-thrus, and he wanted to try them at his chain while still maintaining the brand’s identity of offering a relatively upscale experience.

Desserts, such as the sundaes that Shake Shack offered before the pandemic and the mini-shakes that it started testing at the beginning of last year, are being tested at select locations to see if they can boost sales and increase afternoon traffic.




More from YouTube