Cesar Gonzalez is the Chief Operating Officer of Vallarta Supermarkets, a family-owned grocery chain founded in 1985 and rooted in California’s Latino communities. Under his leadership, Vallarta has expanded to 59 stores, including 27 in Los Angeles County. In 2025, Vallarta opened a nearly 50,000-square-foot store at Crenshaw and Slauson, a predominantly Black neighborhood that had gone without a full-service grocery store for four years. The store brings culturally relevant offerings, local vendors like Dulan’s Soul Food, and over 165 jobs to the area, representing a significant investment in community health, food access, and economic opportunity.

Resources

Location: 3300 W Slauson Ave, Los Angeles, CA 90043

Website: vallartasupermarkets.com

Instagram: vallarta.supermarkets