Most business advice online is built for companies that do not exist in your town. Cloud based, asset light, scale from your laptop.
Tim Beynon built a 2,500 member fitness community in real rooms with real people. He joins host Sana on what it actually costs, including the business he lost first.
About the Guest:
Tim Beynon is the founder of Elite Ladies Kickboxing, Dance and Yoga in the south west of the UK, serving over 2,500 members. A martial artist of 33 years, he also coaches small business owners.
Key Takeaways:
- As life gets more digital, physical community becomes more valuable, not less.
- He lost a business, house and marriage first. That failure built the second one.
- In the weeds, remember this is the point where most people quit.
- Confidence comes from doing what you said you would do, not from feeling ready.
- Tenacity and courage are muscles, buildable without a martial arts past.
- Build a room where anyone can belong, whatever shape they arrive in.
Connect With the Guest:
Website: https://elitekickboxingacademy.co.uk
Instagram: @tim.beynon
YouTube: Tim Beynon Coaching
Episode Chapters:
[00:00] Advice built for businesses that do not exist in your town (approx.)
[02:30] Why AI makes in-person community more valuable, not less (approx.)
[03:40] A room where anyone can walk in and belong (approx.)
[09:00] The unglamorous part nobody puts in the highlight reel (approx.)
[10:45] Losing the business, the house, the marriage (approx.)
[13:00] Opening a year before lockdown, and the last payday in the account (approx.)
[18:30] Tenacity as a muscle, and where confidence actually comes from (approx.)
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