Industry heavyweights are flocking to IIEX North America as research and advertising undergo a major transformation. We'll dive into why Roblox is paying players to watch ads, how AI is becoming the ultimate research partner, and what Amazon's potential TikTok acquisition means for the future of shopping.

Plus, learn why today's insights professionals are trading spreadsheets for strategy as AI reshapes everything from qualitative research to data analysis. Don't miss these billion-dollar shifts happening right now in the insights world.