Today’s episode is available in audio format as "Let's Talk Loyalty" and on video as "Loyalty TV".

This interview features the latest news about one of the most exciting loyalty programs in Asia, based in Hong Kong.

yuu Rewards was launched by DFI Retail Group in 2020, and now serves almost 5 million members.

The group is a leading pan-Asian retailer that covers food, health and beauty, home furnishings, restaurants and other retail businesses, with interests in 13 countries and territories, operating over 10,500 outlets, and employing more than 216,000 team members.

yuu Rewards allows members to earn points at over 2,500 outlets such as 7-Eleven, IKEA, KFC and Pizza Hut.

Our guest today is Anushree Khosla, yuu Rewards Director.

Anushree shares all of the latest propositions including the launch of yuu Stamps and their gamification and mission-based propositions.

Listen to enjoy my conversation with Anushree Khosla.

Show Notes :

1) yuu Rewards⁠

2) DFI Retail Group

3) Anushree Khosla⁠

4) Watch this episode at www.Loyalty.TV.

Let's Talk Loyalty Webinar Details

If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:

https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg

Even if you can't join live, we'll share the recording with you.