In this episode of Train to Gain, the team welcomes Travis Burris, VP of Global Channels and Alliances at NuWave, to explore the realities that emerge after a solution is sold and implemented. Together, they discuss how adoption, training, and enablement directly influence customer satisfaction, channel success, and long-term revenue.

From shifting industry dynamics to the growing importance of end-user experience, the conversation highlights why delivering technology is only part of the equation — ensuring customers know how to use it is what drives real value.

What you’ll hear in this episode

1. An overview of NuWave’s channel strategy and industry focus
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3. The challenges organizations face with post-deployment adoption
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5. Why end users play a critical role in product success
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7. The connection between training, profitability, and renewals
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9. Supporting partners and carriers with scalable enablement resources
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11. How forward-thinking partnerships strengthen competitive positioning
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Key takeaways

1. Adoption gaps remain a major industry challenge as organizations transition to modern communication platforms
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3. End-user experience impacts satisfaction, retention, and revenue
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5. Training and enablement aren’t add-ons — they are strategic differentiators
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7. Providing a complete lifecycle experience builds trust and drives renewals
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9. Channel partners benefit from resources that extend beyond technical delivery