Sunshinekelly Moore is the CEO and Founder of Virtual Fitness Technology, also known as Fit Tech. Fit Tech is the hub for virtual fitness instructors to learn about tech, equipment, sales, and marketing to successfully launch their online businesses. In today’s episode, Sunshinekelly discusses her road from brick-and-mortar fitness owner to an online virtual fitness business. Plus her advice to new entrepreneurs, how she managers her mindset, and her course on how to launch an online fitness business.
Sunshinekelly started her fitness instructor career owning a brick-and-mortar studio called, Sunshine Fitness Company. The studio made it halfway through the pandemic, and Sunshinekelly realized she needed to pivot to a hybrid studio and move everything online.
In the meantime, she also created a variety of courses, including Confidence on Camera, mini-courses, and her signature course – How to Successfully Launch Your Business. The deliverable promise is that your studio will be up and running in 14 days.
Sunshinekelly explains that there’s no right answer for advice to a new entrepreneur. However, her personal advice is to first create a marketing strategy written out on paper. You should write how why you’re doing the business and then the strategy. But I also think entrepreneurship is such an unknown territory if you’ve never been in it. And connecting with other entrepreneurs who have experience with it and who can help guide you and help you feel less alone is so important.
Tune in next week for part two of this episode with Sunshinekelly Moore.