Episode 15 takes us outside the comfort zone in looking at the darkness in life and in people. We’re talking about True Crime with Jenn Vogel, Chief Revenue Officer, Voxpopme.
Both fans of the true crime genre, Jenn and Jo discuss their seemingly irrational (but actually very rational) fascination with criminal acts, and the true circumstances surrounding them, and what that tells about human limitations and moral boundaries.
As a people-first leader in the business of playing detective (that is, uncovering the human motivations behind our actions), Jenn speaks of our need to solve mysteries and the lessons we learn from those who survive them.
Jenn also reflects on the fine line between detachment from sensationalized stories (often exaggerated, sometimes humorized, even at times completely made up), the need to allow ourselves to be horrified by them, and the importance of seeing human beings in our whole complexity ... even the taboo and less comfortable.
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To look outside, Jenn goes outside! When she is looking to clear her mind or generate creative ideas, nothing beats a walk outside with fresh air (and of course, the dog). She finds not multi-tasking and trying to be doing everything all at once allows her to get into truly fresh ways of thinking.
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Jenn Mancusi Vogel has been in marketing for the research industry for more than 12 years, gaining a great understanding of the ever-changing needs corporate researchers have to deliver insights in new ways, faster and with fewer resources. This is why she decided to join Voxpopme – at the center of the movement for greater customer empathy movement – in 2018. As Chief Growth Officer, she and her team are focused on educating the market about the power of a people-first strategy, and how to leverage video to have customer conversations at scale, throughout every stage of innovation.
Check out Jenn's podcast Reel Talk. Connect with Jenn on LinkedIn.
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On the show we mentioned:
- I’ll Be Gone in the Dark by Michelle McNamara, about serial killer Joseph James DeAngelo Jr. (The Golden State Killer)
- Anxious People by Fredrik Backman
- Podcast appearances by Forensic Psychologist Dr. Paul G. Mattiuzzi
- Inventing Anna the Netflix drama series about German con artist Anna Sorokin
- The I-5 Killer by Ann Rule about serial killer Randall Woodfield
- Giulia Tofana, the Italian professional poisoner
- Harold Frederick Shipman, the Angel of Death
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Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, innovator and futurist at Mars Wrigley. Find out more about Jo & Looking Outside at www.looking-outside.com.
Connect with Jo and join the Looking Outside community on LinkedIn.
Check out Jo’s foresight podcast Future Imagined (produced for Mars Wrigley).
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Looking Outside is created by Joanna Lepore. All views are that of the host and guests and don’t necessarily reflect those of their employers. Copyright 2022.
OBOY and Wicked Cinema music features in Episode 15.
