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Ep42: Putting It Into Practice — The Context Stack As A Club Standard.
Episode 429th January 2026 • Football Insights Academy Podcast • Tom Butterfield & David Bromley
00:00:00 00:30:17

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Summary

In this conversation, Tom Butterfield and David Bromley discuss the importance of clarity and structure in football recruitment processes.

They emphasise the need for a club standard that incorporates a 'Context Stack' to ensure consistent decision-making.

The role of AI is explored as a supportive tool rather than a decision-maker, with a focus on maintaining institutional memory and accountability in recruitment decisions.

The discussion also highlights the significance of holding two separate meetings;

Meeting 1) Defining Roles

Meeting 2) Selecting Players

in order to avoid confusion and ensure effective outcomes.

Takeaways

  1. AI speeds up existing processes but doesn't fix vague thinking.
  2. Clarity and structure are essential before introducing tools.
  3. Good ideas often fail to become club standards under pressure.
  4. Shared language is crucial for effective communication.
  5. Recruitment meetings should focus on defined roles, not just names.
  6. Establishing a context stack helps maintain consistency.
  7. Documentation is key for learning from past decisions.
  8. AI can check, format, and record but not make final judgments.
  9. Separating definition and selection meetings improves outcomes.
  10. Building institutional memory is vital for long-term success.

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