Samantha Jacobson is the Founder and CEO of TenXPR, a brand creating communications and digital strategies for brands to generate high-quality coverage and visibility. She is an industry leader in broadcast public relations who began her career as Vice President of Public Relations and Events for Mitchell Gold + Bob Williams, the iconic home furnishing brand.

With placements in The Washington Post, Home Decor, and others, Samantha also spent over 20 years in the entertainment industry, making connections, creating stories, and generating buzz. She produced for CBS News, CNN, Entertainment Tonight, and MTV Networks. She was nominated for four Emmy awards and is also an award-winning journalist who served as part of the team that won the Edward R. Murrow Award in Journalism.

In this episode…

In today's fast-paced digital landscape, it does not guarantee success to have a great product or service. Effectively communicating your message to your target audience is also fundamental. However, developing a successful public relations strategy can be a daunting challenge.

Broadcast PR expert Samantha Jacobson says that one of the most influential ways to connect with your audience is through the media, particularly TV. However, not everyone has what it takes to succeed in this arena. To make an impact, you need confidence, a story that resonates with your audience, and the ability to keep things simple and understandable. Whether you're looking to build your brand, drive sales, or connect with your customers on a deeper level, a thoughtful and well-executed public relations strategy can make all the difference.

In this episode of The Power of Authority Spotlight, Michelle Prince welcomes Samantha Jacobson, Founder and CEO of TenXPR, to discuss the tips and tricks for PR. Samantha talks about the importance of PR, her career journey in TV production, recommendations for making TV appearances as an entrepreneur or an author, and how to do publicity PR.