In this episode of the SALTovation podcast, Meredith Smith and Judy Vorndran speak with Alex Oxford, Founder of TaxValet, a company focused on providing innovative tax solutions and helping clients navigate the complexities of the tax system with comprehensive solutions that are tailored to their individual needs. Alex discusses common emotional reactions clients have, like stress, anxiety, and overwhelm, when walking through sales tax problems and why it is important to create positive experiences for them. He also talks about TaxValet's core purpose: to transform negative emotions into something positive for its clients, partners, and employees.

Topics discussed in this episode:

• TaxValet's core purpose and approach to sales tax
• Building a client experience tailored to their individual needs
• Creating psychological safety in the workplace and in client relationships

What You Will Learn:

• [02:07]  Exploring the need for professional services in the SMB Market
• [06:26]  Streamlining tax solutions for E-commerce and software businesses
• [15:40] Creating a culture of safety and transparency in the workplace

Quotables:

• “Our purpose as a company is to transform negative emotions into something positive for our clients, our partners, and our employees. We are looking at sales tax not just being about the numbers, but understanding our clients are stressed out and overwhelmed and that is the problem we are solving.” - Alex Oxford [04:37]
• “We know that as a company if we are there to support you as an employee you will be there to support the business later on. Focusing on trust and creating psychological safety so that people feel safe to talk about things and will challenge each other.” - Alex Oxford [16:32]
• “I’m a big believer in honesty, transparency and taking care of the people that work with you and are a part of your family.” - Judy Vorndran [17:20]
• “As leaders we owe it to our team to be the best leaders we can be, to show up as servant leaders and help them grow, develop, and realize what they are fully capable of.” - Alex Oxford [17:26]

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Talk To A Tax Advocate Today

TaxOps Website: https://taxops.com/contact/

Production Support

This episode was produced with support from Truth Work Media. www.truthworkmedia.com

Mentioned in this episode:

SALT Contact

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