Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that being an authentic, 100% human imaginal leader drives real and measurable business success. Here’s some key takeaways:

• FEEL and act like you own the company you work for
• Find good mentors (AKA friends) and allow them to find you
• Seek advice from people with totally difference experiences and perspectives
• Get your hands dirty with design and care about the small stuff
• Be prepared to fire yourself if that’s the right thing to do
• Stand up for what you know to be true
• Challenge racist, sexist, classist behaviours
• Use your privilege and power to drive positive change .. if you don’t, who will?

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