In this episode, we’re tackling a sneaky profit-killer—Shiny Object Syndrome.
I’m Deb, a Profit First Professional, and I’m here to help you spot the real cost of chasing new tools, courses, and memberships that promise quick fixes but rarely deliver. The truth is, it’s not always a lack of sales that drains your bank account—it’s the unexamined spending that creeps in, month after month.
We’ll explore how financial clutter and unchecked purchases chip away at your profit, and I’ll walk you through a simple mindset shift that helps you invest with purpose—not panic. You’ll also get a practical, no-nonsense audit assignment to clean up your subscriptions and reclaim hidden cash.
Because often, the fastest route to profit isn’t getting more clients—it’s cutting what you don’t need.
About the Podcast:
This episode of the Financially Healthy Business Podcast digs into a common trap for entrepreneurs: spending out of FOMO, fear, or frustration—rather than aligned strategy.
I’ll share three critical questions to ask before making any new investment:
Does it align with your business goals?
Can you measure the return on investment?
Is the decision grounded in strategy or emotion?
You’ll come away with a clearer head, a leaner bank statement, and a renewed commitment to making financial decisions that serve your business—not distract from it.
With just 15–20 minutes per episode, this series helps you build a business that strengthens your profit, supports your life, and keeps your focus where it matters most.
Less distraction. More clarity. Greater profit.
Takeaways:
In this episode, we discuss the phenomenon known as Shiny Object Syndrome, which tempts entrepreneurs to pursue distractions that detract from their primary business objectives.
It is imperative to meticulously evaluate every potential investment to ascertain its alignment with our overarching business goals, ensuring it does not become a mere distraction.
By conducting a thorough audit of our subscriptions and expenses, we can identify unnecessary costs that may be eroding our profits and financial health.
I encourage you to pause and reflect before making impulsive purchases, particularly those driven by panic or the fear of missing out, as these decisions often lead to regret.
We emphasize the importance of intentional investing, advocating for expenditures that can be measured in terms of their return on investment, whether through client acquisition or time savings.
The episode concludes with a reminder that often, reducing expenses can be more effective for improving cash flow than solely focusing on acquiring new clients.
Foreign Healthy Business Podcast for business owners who want the confidence on cash flow that supports the life they actually want to live.
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I'm Deb Halliday, Profit first professional founder of award winning accountancy practice the Accounts Ladies and the Accounts Office Academy and author of how to Build a Financially Healthy Business.
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Learn how to take control of your finances, reduce stress, and grow sustainably.
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Because your business should support your life, not consume it.
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Let's get started.
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Hello again and welcome back to the Financially Healthy Business Podcast.
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I'm Deb Halliday and today we're talking about something I see all the time.
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Shiny Object Syndrome.
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You know that feeling?
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Oh, this new tool, course or membership will solve all my problems.
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And before you know it, your bank balance is shrinking.
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Not from lack of sales, but from overspending.
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Let's unpack this and figure out how to take back control.
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Shiny Object Syndrome is that temptation to chase the next big thing.
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A new marketing course promises to double your leads.
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A fancy software claims to save you time, but here's the truth.
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Every unnecessary expense chips away at your profit.
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Every distraction steals your focus from what's already working.
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Now, I'm not saying never invest.
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Growth often requires spending.
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But it's about intentional investing.
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Before you buy anything new, ask yourself three questions.
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Does this align with my business goals?
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If it doesn't fit your plan, it's a distraction.
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Can I measure the return on this investment?
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Will it bring in clients or save you hours?
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Am I buying this out of panic, FOMO, or boredom?
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If the answer's yes, pause.
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For example, signing up for a £500 course on a whim?
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Thinking it'd transform your business.
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Six months later, it's not even been opened.
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Thinking that's £500 gone.
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Money that could have gone to your profit pot.
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Your task this week is to audit your subscriptions.
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Look at every tool, membership, or service you're paying for.
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Pick one that isn't serving you and cancel it.
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That's an instant win for your wallet.
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We work on this and other essential areas in our Financially Healthy Business program.
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Visit Financially Healthy Business Cutting expenses is often faster than finding new clients.
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Profit hides in what we stop doing, so let's start trimming the fat.
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Join me next time as we explore how to fund growth without sinking in debt.
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See you soon.
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Thanks for tuning in to the Financially Healthy Business Podcast.
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If today's episode helped you take a step closer to building a business that supports your life, share it with a fellow business owner.
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Follow the show or leave a review.
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It all helps to get the message to the people that need it.
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For further Support, head to ww.financiallyhealthybusiness.co.uk to find out more information on my online coaching program.
