Key Takeaways:

1:14 - Introducing Alexandra Watkins

6:33 - How whitewater rafting on the "Meat Grinder" emphasized the importance of powerful names

13:47 - How Alexandra's extremely imaginative mother talking about "the creative process being an idea orgy" informed her creativity

17:50 - Why proper naming is important

22:36 - Epic branding mistakes other companies have made with their names

24:57 - Important naming nuances to consider

33:09 - Alexandra's SMILE and SCRATCH frameworks for creating brand names that stick

36:25 - How to put emotion in naming or renaming anything

43:57 - Planning your name with growth in mind

48:44 - Why the phrase "Clear is better than clever" isn't accurate & how you can have both

52:32 - Alexandra talks about her brainstorming process

1:01:18 - What brings Alexandra happiness?

Resources:

Hello My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins - https://www.amazon.com/Hello-My-Name-Awesome-Create/dp/B07WSN73YY

Contagious: Why Things Catch On by Jonah Berger - https://www.amazon.com/Contagious-Things-Catch-Jonah-Berger/dp/1451686587