How ALOHA pivoted their brand strategy to earn triple-digit growth
On today’s episode we’re talking to Steven Gmelin, VP of Digital Sales and Strategy at ALOHA, creators of healthy plant-based foods, snacks & meal replacements.
We chat with Steve about why, after almost two decades, he moved from one of the biggest food and beverage companies in the world to work at ALOHA. Steve also shares how the complete overhaul of their DTC strategy resulted in triple digit growth and the steps they took to achieve that.
Lastly we chat about what’s next for ALOHA and the benefits and challenges of working with a smaller team.