Today’s guest is Zoe Scaman, founder of Bodacious – and one of our industry's most original and outspoken thinkers. She’s built her career by following her curiosity, from her early days at Naked Communications to optimising her own business around freedom and variety.

Zoe shares her take on why the traditional agency model has reached breaking point, how creativity is being squeezed by efficiency, and what a new era of talent could look like. She also speaks about building her personal brand, using writing as a thinking tool, and the importance of openness, vulnerability and speaking out.

If you’re questioning what’s next for agencies – or yourself – Zoe offers both a reality check and a dose of inspiration.

HIGHLIGHTS:

[02:03] Freedom to be 'Bodacious'

[04:24] The magic of misfits

[08:35] Death by a thousand cuts

[13:11] Data versus creativity

[15:07] Freedom versus growth

[21:44] The grey soup crisis

[25:30] Breaking silence with courage

[27:56] Thinking out loud in public

[33:59] Learning through disagreement

[37:54] Branding by machines

MORE ABOUT ZOE:

LinkedIn: linkedin.com/in/zoescaman

Website: bodacious.be

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

Get Co:definery's diagnostic questionnaire

Is your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq

Diagnostic Questionnaire Landing Page