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ChatGPT and the Future of Digital Marketing: What You Need to Know
15th February 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:06:14

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Kasim talks about ChatGPT- how it could impact the future of digital marketing, whether you should jump on board with this technology, and what you need to know before taking the plunge.

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Transcripts

John:

Prescription without diagnosis is malpractice y.

John:

This is so infuriating and also really funny to watch.

John:

Here's my advice since you asked.

John:

Wait, wait.

John:

I'm not telling you first.

John:

What's happened is amazing.

John:

It's also old, by the way.

John:

I'm so excited to announce this.

John:

I am now officially a certifi.

John:

AI expert and to prove that you can see my certification here written in Old Ink.

John:

Y'all, this is so infuriating and also really funny to watch.

John:

Every Donkey with a Internet connection is a fricking.

John:

AI thought leader and the number of courses that I'm being offered, and

John:

you know, it's like you've had this thing for three weeks now and you're

John:

the expert, you're the authority.

John:

That's great.

John:

Good for you.

John:

Well done.

John:

Here's my advice since you asked.

John:

What's happened is amazing.

John:

It's also old, by the way.

John:

G P T three is two years old.

John:

The only reason we're all happy about it now is because they made

John:

an interface that actually lets.

John:

Dummies like me, play with it.

John:

And if you haven't played with, with chat g p t, by the way, you

John:

have to go do that right now today.

John:

It's unbelievable.

John:

And I'm not saying that it's not, that's not what this video's about.

John:

I think honestly the, the, the AI-driven graphic creation is even more impressive.

John:

Like I get lost in mid journey.

John:

It blows my mind what mid journey's capable of.

John:

But all that said , this gold rush towards, AI prescription

John:

without diagnosis is malpractice.

John:

And so you don't even necessarily know where it lands yet.

John:

And if you do, you don't need to watch this video.

John:

You might say no, like, no, dude.

John:

I'm actually using chat G P T in order to do these 15 things.

John:

The other day, my CTO used chat G P T to identify YouTube channels that we could

John:

use for a specific type of targeting.

John:

Great, you have a use case.

John:

Awesome.

John:

Run with it.

John:

If you don't know where it fits yet, don't worry.

John:

Wait, wait it out.

John:

Pioneers get killed.

John:

Settlers Prosper.

John:

So, , Google wasn't the first search engine.

John:

Facebook wasn't the first social media profile.

John:

Apple didn't create the first anything, the first smartphone, the first

John:

tablet, the first, , smartwatch, like they just wait in the wings.

John:

You let somebody else pay all the r and d costs, make all the mistakes,

John:

take all the arrows, socially, deal with all the legislation, build

John:

the market, build the awareness.

John:

And by that time, they're so heavily bloated, they die.

John:

And then you can step in for a fraction of the cost , and, , a

John:

fraction of the amount of time.

John:

Take over, and this is true for big markets and small markets.

John:

You don't need to be first period, full stop now.

John:

Pay attention.

John:

You can pay attention to what your competitors are doing, what people in

John:

other industries are doing that you could carry over to your industry.

John:

That's all perfectly fine.

John:

So I'm not telling you not to learn about ai.

John:

I'm not saying that at all.

John:

I think that it's a very worthy endeavor.

John:

It might be one of the most important things that we can learn at this point.

John:

But , this frantic like, oh God, like we have to, , get out ahead of it.

John:

You don't have to skate to where the puck is going cuz nobody

John:

knows where the puck is going.

John:

Including maybe most of all these idiots selling this horse

John:

shit content that I don't know.

John:

And I mean, some of, some of what I'm seeing is actually pretty cool.

John:

I tweeted something, uh, the other day.

John:

, this gal posted like , a collection of very practical, actionable things

John:

that AI can do for you right now today.

John:

But some of it is such garbage, it's.

John:

Digital naval gazing, they're just pontificating on their

John:

philosophical undertake.

John:

Like it's, you don't know.

John:

You don't know.

John:

You have no idea.

John:

I don't know.

John:

Nobody knows.

John:

So stop that and don't buy anybody's ai course.

John:

, , the caveat I'll I'll provide is if you're in industry, you're in, if you're in an

John:

industry where you can see AI now doing what you do, , I'm in that industry.

John:

That's what performance Max.

John:

If you're a a content creator, if you're a graphic designer, I don't think

John:

that your job is like on the , chopping block right now today, but I think

John:

the shift to the way you do what you do is gonna be pretty substantial

John:

and it's worth paying attention.

John:

But I still don't think you need to run around buying a bunch of AI courses.

John:

Cause none of these fools know, they don't know, just go play

John:

with, play with the products.

John:

They're all free, , or really cheap.

John:

And they've been around like, I don't understand why all

John:

of a sudden everybody's, The toenails got lit on fire.

John:

We've had this and we've had it accessible.

John:

It's gonna start getting really cool.

John:

GBT three is a hundred.

John:

Billion parameters.

John:

G P T four is 175 trillion parameters.

John:

Ah, like if you think, if you think chat g PT is cool now, yeah, G P

John:

T four is significantly larger, more powerful than G P T three, 170

John:

trillion parameters compared to G P T three s, 175 billion parameters, so

John:

it's a hundred times more powerful.

John:

So this thing is gonna get really cool.

John:

I think it's worth paying attention to.

John:

I do think it's gonna have significant impacts in ways

John:

that we don't even understand.

John:

That's not the first time that's ever happened.

John:

Nobody could see where the internet was gonna go.

John:

When we had the internet.

John:

I remember, you know, in the very beginning it was all just chat rooms and

John:

we're like, okay, so we can mail faster.

John:

And now, , look at it.

John:

That's why I think it's, it's okay to wait.

John:

You don't have to get out ahead of the curb or be the smartest person in the

John:

room when it comes to all this stuff.

John:

As a matter of fact, that actually may hurt you.

John:

And , yeah, that's all I got.

John:

That's my soapbox.

John:

I hope this is helpful.

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