For this week’s episode, join host Guy R. Powell on "The Backstory on Marketing" as he interviews experienced challenger marketer John Gumas. In this episode, explore John's extensive career and gain valuable insights into his successful challenger marketing strategies. Discover how he navigated the industry, from his early days in a small agency to founding Gumas Advertising, and learn practical tips for adapting to the ever-changing marketing landscape. 

During this episode, John Gumas shares valuable tips for marketers and entrepreneurs challenging the market leader. Learn how to navigate the ever-changing marketing landscape, adapt to new technologies, and leverage consumer insights to create winning campaigns. Gain a deeper understanding of the importance of storytelling in marketing and how it can elevate your brand above the noise.

Don't miss this conversation with a seasoned marketing expert. Tune in now! 

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