Have you ever read your own website or LinkedIn post and thought, “That doesn’t sound like me at all”? I know I have.

This week on Relationships Rule, I sit down with Patricia Viscount — a brand voice strategist and former Canadian Army officer — who helps professionals find their true voice in business. Patricia believes your real advantage isn’t in fancy words or perfect grammar… it’s in sounding like yourself.

We talk about why so many people lose their natural voice when they write, how AI can actually help you stay authentic (when you use it correctly), and why your clients’ words might be the best copy you’ll ever have.

If your content feels stiff or too “professional,” this conversation will help you loosen up, sound more genuine, and connect more easily with the people you want to reach.

Listen in to discover:

• The simple way to catch “robot-speak” in your writing
• How to use AI tools without losing your voice
• Why consistency across all your messages builds real trust
• Listen now and get ready to sound more like yourself — because that’s where real connection starts.

Connect with Patricia:

Website: https://patriciaviscount.com/

LinkedIn: https://www.linkedin.com/in/patricia-viscount/

Facebook: https://www.facebook.com/patriciaviscountconsulting/

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it. 

AND … Don’t forget to connect with me on LinkedIn and be eligible for my complimentary LinkedIn profile audit – I do one each month for a lucky listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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Pam, hello, hello and welcome to this week's

episode of relationships rule. Today. My guest is Patricia

Viscount, a seasoned brand voice strategist, conversion

copywriter and former Canadian Army officer who spent three

decades helping others clarify their message and connect with

the right people. She's on a mission to help service based

professionals sound more like themselves and less like robots,

because their real competitive advantage in today's business

world is authenticity. And I was thinking about this when I wrote

that word down, and I thought that's a little bit been

overused recently, in all fairness, so we can explore that

in exactly what you mean by that, because I know, I think I

know what it means, and so I apologize for being a bit robot

like for saying that if that's a thing. So welcome to the show

Patricia, and we'll dig into that pretty quickly.

Thank you very much. I'm excited about

being here and yes, talking about brand voice and

authenticity.

Alright, that's excellent. So I want to just

start by saying that I realized when I was reading that, that

you've had a pretty unique path being an army officer to going

to be now a, you know, from Army officer to brand voice expert,

what about that journey shaped how you think about

communication today? Because I think you were in communications

in the army, correct. Yes, that is correct. Yes. And did we say

the Canadian Army? Yes, we did, yes, yeah.

It's actually really quite interesting,

because I how it shaped me is hurting all the cats. Okay, so

there's a lot of things to think about, a lot of people to to

consider. When you're in the army, you have leadership, you

have senior leaders, senior officers, and then you have the

the troops on the ground. And so you need to think about each of

those different levels and how you can help them communicate

more effectively. Because obviously a lot of times senior

leaders, whether it's in corporate world or in the

military, have a certain way of looking at things, and they have

a certain way of expressing themselves, and it may or may

not translate to the troops on the ground, the people that are

at their desks or on site. I was in oil and gas and energy sector

for a long time, and we would be in headquarters, and then we

would be trying to talk to people that are in trucks or,

you know, that are on site. And so how do we make sure that what

the leaders want to say really is translated and is meaningful

to people that might not necessarily have that bigger

view, or that have the strategic outlook, or whatever they just

want to know what's in it for me and how you talk to me. That is

meaningful to me. Well,

that's actually exactly the same as in a

business, right? And it's funny because two things come to mind.

One, I was talking today in a sort of a mastermind I go to

every week, we were talking about sales people and sale and

how today there's a lot of stress around always with sales,

about filling your quota and not so much caring about what the

customer actually needs, so you're just trying to make the

sale right. Okay? And then the other thing that came to mind

was a gentleman that I interviewed, actually, his

episode, I think, went live last week, a couple of weeks ago, few

weeks ago, Carl Walsh. And Carl talks about the oval table, and

about bringing everyone to the table so that they can

communicate within their organization, whether you're the

loading dock manager or you're this, you know, the VP of

marketing, and so that's exactly what you're talking about, so

that everyone's clear that everyone, everyone has a seat at

the Table in his instance, and in your case, it's about

resonating what you need to say with the with the people in the

different positions, which I love Exactly. That's great,

yeah, exactly. And

that's coming from the army and going to

corporate, yeah. It's very similar, where you are taking

complex jargon and acronyms and all of the things, and really

translating it down each level to make sure that everybody

understands the goals of the whether it's business goals or,

you know, mission goals, things. So yeah, it's, it's been very,

very interesting. And I. I've had a wonderful career so far.

Well, do you work mostly with corporations? Do you

don't anymore, right? I don't know. I work with small business

owners, entrepreneurs,

yes, yeah, coaches and consultants, mainly.

So coaches and when I say consultants, their wealth

managers, their accountants, their interior designers, that

kind of thing. So a lot of small solopreneurs and small

businesses?

Yeah, perfect. Okay, well, you say that

sounding like yourself is a business advantage. Why do so

many people lose their voice when they sit down to write?

I think a lot of it has to do with you know,

you were talking earlier that you were a school teacher, so I

think that we were graded on the grammar and, you know, following

the rules and that kind of thing. So so a lot of people,

when you meet them in person, they're engaging and they're

gregarious and they're but then as soon as they sit down in

front of their computer screen, they feel that they need to be

that that grade, you know, they may meet the grade for the

teacher. So a lot of people really make their their content

and their messaging way more complicated than they need to or

a lot more formal than they need Yeah,

more stilted I was gonna say, so, yeah, okay,

that makes sense. Okay, so I'm going to jump right in, because

I want to talk about AI for a moment, and it's like, not the

elephant in the room anymore. I think it's part of the

conversation very much so now, so, you know, I use it and I

love it, and I think that it, it can do different things for

different people. For me, it helps me formulate ideas. If I'm

stuck because I'm not a great writer, like I don't sit down

and it flows from me. I have to really think about it. I also am

hard on myself, so there's two sides to that story. But what do

you notice? What are you noticing, and how people are

writing, and where does that human voice get lost or get

found? Let's say

that's a very good question. I think that

because i i also use AI, and I use it in a lot of different

ways, and when we say AI, for me as a copywriter, it's not just

chat GPT or perplexity or copilot or it's it's also some

of the tools that I use to to look at different voice types,

or It's Grammarly to make sure that my grammar and my sentence

structure and staying away from passive versus active voice,

yes, and it's Hemingway, to make sure that I am writing

consistently in if I start out with grade 11 content that I'm

sticking with, grade 11 content, or the overuse of adverbs, that

kind of thing. So there's a bunch of different

delving into it. Yes,

exactly. So there's, there's a so many

different ways of using AI, and I think it's all about it being

a tool. Yeah, I agree, yeah. So if you if the worst thing that

people can do, in my humble opinion, is cut and paste, you

know, they put in a prompt, no matter how good the prompt is,

and they just say, that's good enough. And then they bring

because AI certainly chat GPT has specific words that they use

over and over again. When I first started using it a couple

of years ago, you know, it was seamless. Everything was

seamless. And now everything is magnetic, you know? And so when

you when you see these words in the writing, you can tell often

that it is AI generated, and then a lot of people, clients,

prospects, they, they, they make mental note of that, and they

don't. And I'm not sure whether people judge you. I mean,

because I'm a copywriter, my judgment that's fair. I think

that's a trick of the trade, or, you know, an unfortunate

consequence of the trade is because I work with words every

day. So I think that the cut and paste you can takes the human

out of it, where, where you can put the human back into it is

really making the prompt talking about your voice and your

personality. You know I want it to be. These are some of the

words I use. This is I use grade seven language, or I avoid.

Avoid these words, you know, that kind of thing. So you can

put the human back into the tool, and then you look at what

it comes up with. And then you could, you say, you know, would

I say that is this? Does it reflect my values? Does it

reflect my core brand words. So that's how I that's how I think

about it from the human perspective.

No, that's great. I think that it's been my

experience recently. I'm starting to see where with the

training that I do, with the LinkedIn training that I do, I'm

starting to integrate AI, in particular for me, I have to be

fair, it's chat GPT, because that's I'm trying to focus on

one so I know how it works, you know, because I can't handle the

technology of so many things, so that's the so I use that one.

But I've noticed that when I'm talking to people, they say they

use it, but they really don't know what they're doing, and

they don't. They do it the hard way. And so when you're talking

about, you know the putting certain things into the prompts?

Well, if you customize a chat GPT and make a template for a

certain thing, let's say a LinkedIn profile piece or or how

you do your in your LinkedIn posts or whatever. Then you can

then build those conditions and those things into the template

so you don't have to do it every single time. Yes, right? And so

that's I'm starting to see is going to be something I love to

you know, I don't want to get too technical with it, but I do

understand enough that I'm I know more. I'm dangerous because

I know more than right.

Yes, exactly well, and if I may, yes, talk

about or reference another of your episodes. And now with

Gunner, of course, please do Yeah, so when he was talking

about using AI. And you know, where we are today is so much

better than we were two years ago, right? And it's nowhere

near where we're going to be two years from now, correct? It's,

it's using the tool and learning enough about it, not being

afraid to try it and test it, because for me, everything is a

test. I try it. That's one of my values. Okay, flexibility. And

so it's for for me, I want to try it and then see if it works,

see how it works, and then learn how to fix it or change it or

improve it.

So, yeah, that's great. The other thing that I

think, and that episode that you're referring to, I think,

was episode 328, it just came out last week with Gunner hood,

and it's, it is really interesting, because he's way

ahead of me when it comes to AI, but something that he was

talking about, and actually that was in the conversation, or no,

actually it was. It was a short podcast episode I listened to

this morning by one of the producers of my podcast, amplify

you, and he was taught Troy was talking about SEO versus AEO,

or, I think the other term is geo. So he referred because he

was talking about podcasting, he was saying that when we write,

and in this case, it would have been show notes, or it would

have been promos for your your episodes we and anything that we

do, we write for SEO, for and which search engine

optimization. Well, that's changed. Now what? Because, if

you notice when we do a Google search, the first few answers

that come up are AI generated answers, so we're trying to be

the answer to those questions that people put in there. And

AEO is answer engine optimization. So if I Google,

you know, how do I write show notes for my podcast, it will

search the AI tools or site first. So we want to be part of

the answer, if that's what we teach, if that's what we do,

right? So how is that affecting what you do? Are you thinking

that way yet? Like, about writing for AEO, for geo, which

I don't know what the G stands for, Google? No, it's not good.

No, I'll just ask chat, just to say, yeah, go ahead. Brilliant

part, but, but people can take that too

far, right?

Because, because they can,

they ask everything, and then they take

it at face value, and they don't actually know whether that's

true or not. So that it's it's a slippery slope when we're

talking, when we're asking chat, to do everything, because, like

we used to do Google and actually just. Little tip there,

if you put in, you know, show how do I write show notes for my

podcast space minus AI, it will still give you the the

attributed articles and that kind of thing, so you

can, oh, yeah, that's good point too. You can

do Google

without AI, but you have to put minus AI

so that, oh, okay, you get the

factual stuff as opposed to AI's

interpretation. I, I am, because it's hard not to Yes, right for

the the search for, for chat GPT search, but it's a, it's a slow

process, I think, because it is certainly something that I'm

thinking about, but I'm not actively doing it right now.

Okay, okay, that's fair. So it says here,

chat GPT said that geo stands for generalist, AI, agent,

operator. Oh, my goodness. AI systems trained to handle a wide

range of tasks across domain domains, rather than being

specialized for one. I don't know if that's what this one is,

but there you go. That's what it said. Okay, so, so we're not

super well. Was it the same when you when you think SEO, were you

more or were you more focused on, more

focused on SEO? But I totally see the train

coming for AEO, yeah. So it is something that you either need

to test. Need to start doing or get out of the way, because

they're because more people are like you, like me, like my

husband. He Google. He loves it. He chats everything, yeah, yeah.

And, and some of it is amazing. He was having a Shopify issue,

yes, a couple of weeks ago, and he just put it in chat, and chat

could explain it to him the way Shopify couldn't. And he's been

fighting this issue for months, and within a couple of minutes,

chat gave him an answer that he could understand and he could

implement to

fix magic I know I've had an eight month long

going issue with Home Depot and customer service type issue, and

when I finally I'm just going to cut to the chase where last week

I was finally talking, they've said that they will do they will

give me new whatever it is that I needed. And I had to sign this

agreement, and I put the agreement into chat, as well as

talking to my lawyer friend, and I said, I have to have this

conversation because with the representative, because I don't

want to just sign it as is, I have some issues with it. And it

gave me talking points, and it gave me a paragraph that they

thought I should add to the to the document, to the contract,

which the girl at the other end, when I said it, she said, I love

that. Send it to me. Yeah, we'll put that in. Save me look $500

lawyer bill. And it was, you know, it was useful. It was

like, I know, and same as your husband, I had had some tech

issue, and I didn't know I was going to have to call someone,

and I asked chat GPT, and it answered my question for me, and

I could fix it. So I know it's amazing. Okay, we're side

tracking a

little bit. I apologize. That's okay, but it

has, it still has to do with voice.

I know it totally does. Yeah, okay, so you've

developed a unique way of using client interviews to write

powerful copy your system. How does it work, and why is it so

effective?

So my system is basically about getting the

voice of customer right. So, and

I'm just going to interject that it is on your

website. You have it outlined nicely on your website if people

want to see you know what it is, but I do want you to share you

know some points about it here. Perfect.

Thank you. Um, so obviously you start the

conversation, you start the relationship, you have a

discovery call, and one part of my research is speaking to my

clients, clients, because I A it gives me some really good voice

of customer. We call it voice of customer on why exactly your

customers chose you. So when you when I'm talking to you, and you

say, and I ask you, why? Why are your people calling you? Why do

you get why your clients choosing you? You can have a

couple of different ideas, but you don't really know you're

just making that up. When I actually speak to your clients,

they give. Me really good, crunchy words that you can use

on your website, in your emails, love it, and often that is part

of your voice, your brand voice, how you're showing up your you

know, the expressions and the words you use, and that's why

they love you, so those that kind of thing. So when I'm in my

research phase, that is one of the non negotiables in my

copywriting process is because voice of customer is so

important.

Do they pick and choose for you who to call or,

okay,

yeah, they give me. They tend to give me

three to five people, and then I organize the interviews. I

interview the people. I I create testimonials out of this as

well. So it's also, you know, you get really good content for

the for your messaging, but you also get the social proof, or

the testimonials, the reviews that show your prospects that,

yes, you have done this work, that you've solved this problem

for someone else, which is so important, and if I may just

share a really quick story, please do so. One of my very

first clients was a restaurant tour in Edmonton, here in

Alberta, Canada, and when I spoke to him, we were chatting

about, you know, his positioning and his messaging. And he said,

Well, we're at a high a high state, a premium steak house.

People come to us for the steak, and I was perfect, excellent.

Okay, so then, you know, everything, all of his

messaging, all of his website content, talked about these

high, you know, high quality stakes. When I actually started

speaking to his customers, they said, if we want high quality

steak, we go somewhere else. It's the atmosphere, it's the

environment, it's the fun. So he was completely talking to the

wrong audience. He was talking positioning his company or his

restaurant totally different. So because when you think about

high quality shishi steak houses. You think button down.

You think, you know, $200 bottles of wine. You think

certain things. Never

mind that. You think $200 steaks these days,

exactly, exactly.

Yeah. And so we changed his messaging yes to

to be more in line with the people that were going, I love

it, yeah. And that is the power of talking to your clients or

talking to your customers brutally. Because you really

understand, you get to understand what they why they

love you, and what makes you so special to them. And that's how,

that's why it's it's such an important part of my process to

get that kind of information, to put that out there. Amazing.

Yeah, yeah. Now, just as a sideline, do you still

have highs in Calgary? Yes, we do. Okay, yes, okay, because

that's what I think of when I think of a steakhouse. I used to

work for them when I was a kid. My father was good friends with

my mom. And dad are good friends with high eyes, the owner, the

original owner of highs. Yeah,

it is, and it's delicious, but absolutely

it is. You're not walking out of I go

there ever now, $600 Oh yeah, if I go there, I

have a Caesar salad and a potato, a twice baked potato. I

don't even care about the steak, you know. Oh, and garlic bread

and cheese bread, like it's that kind of a dinner. Yeah, anyway,

but love it. Okay, so that was just an aside. So, okay, so you

interview not only the client, but the client's clients. I love

that, and I am curious, though I was thinking about this earlier.

So when you either when you're talking to a prospect, and you

look at their website ahead of time, and you you're going to

have this phone call with them, or this zoom call, whichever, or

you're going to be face to face with them, and you whether you

get the client, lands the client or not. How quick Do you have an

idea of, you know, which way you would go with that client, or

what you expect to see when you're looking at their website

from having the conversation with them. But then you're, you

know, you're either really surprised or disappointed

Well, and that's, that's the beauty of a

consistent brand voice, because you read their website and

you're expecting one way a person to be one way, but then

when you actually get onto a phone call, or, yeah, it's so I

can, I can see it. Almost immediately, now, because I've

been doing it a while, but it's, it's so interesting because the

they don't a lot of times they don't understand how important

that consistency is, and how it could derail the know, like and

trust process and that. And it's for me, I find it more like I

was saying earlier. You know, with the networking, you're in

person with someone, and you you have this great, this great

rapport. And, you know, their their energy is so invigorating.

And then you go to their website, and it's like, is this

the same person? Like, it's, it's really quite interesting.

So it's, it's, it's so important. Consistency is so

important.

Of course it is. But I also struggle. I've

struggled with that so, you know, because it takes so much

time to do the writing for websites and things like that.

And you know, we all have our priorities, and so that's why

people like you are really important that can do that

easily. And like for example, I mean, of course, I want to say

to you, okay, I need the first impression from you, not on here

after but the first impression of my website, and what do I

need to do to make it better? I know it could use work. It's

just, you know, where do you put your time? But what kind of a

difference would it make? So that's the key, right? How is it

going to make a difference? So do people say that it also

depends on how you use your website. If you

could use your website just as a tool or a follow up for

networking, if you are talking to somebody and you're you're

creating that relationship, but you want to show them you know

something else about you or your services, then that's the your

website is really an ancillary tool. Yes, yeah. Whereas if

you're if you're blogging or, you know, whatever, and people

go there to buy things or to do something else, then that's

totally different. Good point. Yeah. So it just depends on how

you're using your website and the information and but the

personality should always be congruent, right?

Yes, of course. Yeah, definitely. Okay. How many

or many people struggle to share personal stories in business?

I'm one of them. Sometimes I have trouble with it. How do you

help clients walk the line between personal and

professional?

It all starts with the conversation.

Yeah, it's, it really

is, because there are some people that, yes,

there and that's their, that's their brand voice, right? That

is their their accountants or their engineers or their it's

funny because I, one of my dearest clients is a wealth

manager, and he makes, he's has a boutique agency, and he is,

his minimum is $2 million and he's but he is a sports fanatic.

Got it and I wrote his website with sports analogies and like,

you know the, you know the quarterback and his team and all

of these things. So, so there are people, but you just, you

need a you need to get them comfortable, if that fits their

audience. Like, obviously, it all has to do with the target,

of

course, of course. I mean, I do that with

LinkedIn, actually, with people when I find before I started to

use AI to help me at all, yeah, I would spend twice as long with

a client trying to do their about section on LinkedIn,

because I'd be drawing things out of them, and it took me

longer because I felt it had to come from their voice. And I'm

not, as you know, I don't write for a living, so, but I knew

what sounded right, and I knew whether it would be their voice

or not, because I'm it's instinctive in some way, but

it's, it's really fun, when I finished that process, that the

client would say that was really interesting, or that was really

fun. And yes, I'm pleased with that. Now I kind of short

circuited a little bit, but then we put it in there, in their

voice and and it makes my part a little bit easier, because I

have a base to work with, but, but it's, it's finding what

lights them up.

Yes, 100% yes. And that's, that's the

beauty I'm that's why I love what I do. Because, yeah, I'm

sure I get in relationships. I love speaking to people. I love

meeting new people. And so that is, that's the biggest thing for

me.

I know I'm frozen, frozen on Yeah, I know,

okay,

but you can still hear me.

Yes, I can. And now you're coming back. There

you go. I know it's weird, not, not to worry. It's, this is

authentic. It's real. We don't care. It's all good. All right,

so let's, let's talk results. What changes when some what

changes when someone truly owns their brand. Voice, you did give

one example you've given a couple actually. Do you have

another story you want to share for me?

Sorry, yes, yes, I do. So I have a client

that she is a she does rehabilitation, for massage, for

rehabilitation, and that kind of thing. And she had a high ticket

retreat that she wanted to, that she wanted to sell out. And we

were chatting. I met her at a networking event, and she was

talking about putting it out on social media, and I was chatting

with her about her email list, and she had 1000s of people on

her email list, but she's never done anything with them.

I wish I was her, right, you know, yeah,

so she, as we chatted, I convinced her that

just to take a chance on the email just to see and when you

meet her, she's a little tiny thing, really gregarious, calls

you beautiful, like, really Smiley. And then when she sent

me her first draft email, it was terrible. It was very factual.

It was very detailed, and it talked all about the fascia and

the stuff and the muscles and Yeah. And it was like, okay, so

this is totally incongruent, because, you know, we need to,

we need to make people feel like, what am I going to get out

of it? Absolutely. But you know, why is this going to make their

life better? And so we we fixed it, and we massaged it, and we

put it in her voice, and she sold, I think, five or eight of

the 12 spots with the first email, wow, and, and so it's

just, it's the power of owning it. It's the power of

understanding how you show up and being clear and consistent.

And the biggest thing for me, when you have a brand voice,

you, you? Well, there's a couple of things, obviously, but one of

them is, if you start to grow, or you want to, you want to

focus on things. You're not a great writer. It takes you too

much time and energy. You want to give it to someone else,

whether it's an employee or a subcontract, or whatever, and

you don't have a voice written down. You don't have the

expressions you use. You don't have the, you know, we speak in

grade three or four language. You don't talk about, you know,

we short, short sentences, bullet points, all these things

which are part of your voice. It adds it leads to rewrites and

wasted time and wasted energy and wasted money, and then you

end up a lot of time. My clients end up rewriting it themselves.

And so it's it not having a good, solid, consistent brand

voice helps or hinders your scaling. It hinders your time

wastage. It's just, it's it is so important. And again, because

you want to show up, if you meet somebody in person or online,

you want to make sure that they know that it's you. They're not

going to get an email from you saying, Did somebody, did

somebody hack your inbox? Because this does not sound like

the person that I was talking to, or this does not look like

your website.

Well, that makes me also think of, do you ever

come across clients or prospects that they think they know what

they want, but they really haven't even isolated who their

audience is, and you know, so how can you help them if they

haven't helped themselves first, like you can, but it's a longer

process. I'm sure it is a

longer process, but, but it obviously

leads to a much better product, right? Oh, much worse outcome.

So you do need I have in my in my process, in my framework,

part of the after the discovery call, and we we agree that, yes,

we're a fit, and we want to work together. Then we go through a.

Series of questions, and that is one of the essential questions,

is, who is your ideal client, right? And what keeps them up at

night, and that kind of thing. And the other one, because your

voice is also your personality, but it's also the words and that

kind of thing. It's, you know, how do you want to show up?

What? How do you want to be seen, whether that's, you know,

as a trusted guide or a friend at the bar, or, you know, that

kind of thing. So that also helps me create content for you.

I have an exercise that I run my clients through. It's a brand

voice finder, and it it's we go through about 120 words and we

bucket them into Heck, no, no, maybe important, but not

essential and core, and you can't have more than nine Core

Words. Oh, interesting. And so it leads to a lot of

contemplation and discussion and Googling the, you know, in the

dictionary, what exactly does that mean? So I had a client a

couple of well last year, and there were two male co founders,

very different personalities, but we went through this

exercise, and the conversation was fascinating because they

they had to agree on the word. First of all, they had to agree

what the word meant to them, yes. And then they had to decide

whether it was a, was it a cow word, or was it a brand word,

like, was it a personal word, or was it a brand word? Then they

had to agree to the definition, and then they had to agree where

to put it in the box. Oh, yeah, that's good, good exercise. It

was fascinating. It was That's, yeah, another reason why I love

what I do.

Oh, I can, there's, I can see, be a lot of

fun. I'm just, I'm this is really funny. Do you watch

Jeopardy? Yes, okay, I'm a Jeopardy nerd. I love Jeopardy,

and I usually have my phone beside me in case there's a word

I want to look up or something afterwards. So this came up as a

question couple of week or so ago. It might have been in the

in the last What did they call it? Like a Champion run channel?

Yeah, yes, or maybe not. I don't know anyway. Do you know what

this word is? Tittle, T, I, T, T, L, E, do you know what that

is like? A titillating No, no, no, no, it's not even No. You

won't even guess it if you don't know. Because I had no idea. So

the question was the name of the the dot over an i or j, is what

is tittle. Never heard of it before. I know I T, T, L, E,

look it up. I will. Yeah, anyway, I just thought that was

fun and you would enjoy that because you probably have read

my one of my favorite books. Haven't you eat shoots and

leaves? Yes, love that book. Okay, I'm wrapping up on on

this. Ask you if someone wants to start sounding more like

themselves online, what's one small change that they could

make this week?

They could start well, they could take my

brand voice quiz

well, and I was going to say, do talk about

that, because I took it and, and it's fun and I, and the answers

are the some of the questions, I was like, No, that's not right.

No, that's not right. Okay, I'll just guess at the one, because

it wasn't in my mind, fitting me right, and yet your report after

I felt comfortable with so you must get something right. You

must do something right. So talk about that every once in a

while,

for sure. So I think that that's when they

want to start talk. You know, being more consistent or feeling

like themselves. Listen to the way you speak to people, and not

necessarily write it down, but but be conscious of it, and then

when you're writing emails, or when you're, you know, talking

to people, or use some of those words and see if it's still, if

it still feels comfortable, if it still feels authentic or

genuine. I know I also do not. I feel like authentic is has been

overused, so

absolutely no, it's still, yeah, is it genuine?

Genuine? I like that. Tell the audience. Tell my audience a

little bit about your quiz and where. I find it so

I have a 1012, question quiz called your

brand voice quiz, why, why it's important, or why it matters to

you. And it really helps people who don't don't know, in

general, how they how they sound, or how they show up. So

this is just a really fun, quick thing that helps you at least

generalize. There's four general brand voices and it's just the

tip of the iceberg, but it really does help you think

about, you know, am I buttoned up like is Who Am I? Is that my

personality? Or is that the way I have to speak to my target

audience? Or is it, are you, do you use a lot of emojis and

alliteration and, you know, that kind of thing, so you could be

preppy because you're, you know? Or are you more of a yogi? You

know, it's more heart centered conversation or words or

content. So it's the it's a quick quiz, but it really starts

you on that journey of, this is, this is how I show up genuinely

and comfortably, right? And then you start to notice that take,

take, take note of it and and write or create content in that

voice and or have a conversation with you.

Have a conversation with me, because I

would love to help people i i love it when clients, it's like,

oh, I never knew or I think

that's so that's what I like, yeah, does it.

A year ago in April, I was feeling very

disconnected with my brand and with my content, and I started

learning about brand voice. I was training on brand voice, and

now I feel that I am more aligned and more connected with

who I am and how I show up, and that makes me very passionate to

help others.

That's fantastic. Now I forgot what I was going to

say. I was going to say something.

And so while you're thinking, one of my

clients that I've done the exercise with, she now uses it

when she's doing even proposals for for work. She writes the

proposal and then looks at her nine Core Words and says, Am I

channeling those words in in something like a proposal, which

I thought was amazing.

That's really what was that

it was a fly. I had a fly that I've been flew

across the screen.

Anyway, no, that's, that's really good. So

when you really, when you work with a client, they get to know

how to use their brand voice in all different aspects of what

they're doing. So I love that. Okay? And they can find you at

Patricia vicount.com, correct and on LinkedIn, yes,

yeah, okay, Patricia vicount on LinkedIn.

And my, my, the link to my brand voice quiz is on LinkedIn as

well. So, and if you want to put it in the show notes, that would

be amazing,

yeah, yeah, absolutely no. This has been

wonderful. Thank you so much for spending time with us and for

your wisdom around I can see your passion about it when you

talk, you know, it lights you up, and that's something. And I

think that for my listeners, I think you can see here, see here

how Patricia has reminded us that that business doesn't have

to sound bland or robotic. In fact, the more we show up as

ourselves, the stronger our relationships and our results

can be. Whether you're a coach, a consultant or just trying to

find your voice in a noisy world, Patricia's advice is a

reminder that the words we choose can either push people

away or pull them in, and it all starts by sounding like you

absolutely and I love that. Thank

you so thank you so much for being here today.

And for those of you who want to find out more, please, I

encourage you to to go and take Patricia's quiz, to go and check

out how she works and to connect with her on LinkedIn. Why not?

Thank you for being here and remember to stay connected and

be remembered bye.