Rubber is a critical material for tires in everything from trucks to tractors, but most raw, natural rubber comes from one part of the world. Today's global supply chain challenges have pushed this issue to the forefront, but is there an alternative?

It turns out there is. Guayule - pronounced "y-you-lee" - is a desert plant that thrives in places like Arizona and New Mexico and is a source of natural rubber. Bridgestone-Firestone is working on new production facilities to make rubber from the plant. In this episode, we talk with David Dierig, manager of agro operations, Bridgestone-Firestone to learn more about the plant, and the farm opportunity it might bring for producers who can raise guayule on their farms.