Artwork for podcast Real Estate Investing with the REI Mastermind Network
How to Get Your Short-Term Rental Noticed Online
Episode 4208th November 2022 • Real Estate Investing with the REI Mastermind Network • REI Mastermind Network | Real Estate Investing
00:00:00 00:05:35

Share Episode

Shownotes

Rachel Gainsbrugh joins Jack in giving a tip on strategies on how to be noticed on AirBnB and other platforms.

Check out her full episode appearance at: https://reimastermind.net/episode/highest-profitability-with-the-fewest-properties-with-dr-rachel-gainsbrugh

LIKE • SHARE • JOIN • REVIEW

SUPPORT THE SHOW!

"You can invest 10,000 hours and become an expert or learn from those who have already made that investment." - Jack

Transcripts

::

Hey everyone, it's Jack with another tip Tuesday.

::

Are you interested in short-term rentals?

::

Well, if you're getting into that game and you're posting your properties on Airbnb or similar platforms, there are some tips and strategies that Rachel Gainsborough will be sharing here with us today.

::

Welcome to the REI Mastermind network, where host Jack has gathers amazing stories from leaders in real estate investing.

::

In each episode, our guests will tell you what they're doing that works what they've tried that failed, and best of all, you'll learn actionable steps to take your real estate investing.

::

To the next level.

::

Now here's Jack with another value packed episode.

::

Short term rentals is becoming a crowded space.

::

And then you go into.

::

Airbnb and some of these other sites, how?

::

What kind of steps or do you have any tips or tricks on how to get noticed on these platforms that then stand out, especially when you're starting?

::

Yeah, absolutely, I'm.

::

Glad you mentioned that because there is.

::

A lot of.

::

Talk about saturation and I want to be very.

::

Careful about that because.

::

Saturation is very much a scientific and economic term.

::

You want to identify.

::

Is there an increase in the product number of listings in an area and is there a decrease in the revenue that the error is producing overall?

::

So, if there's an increase in the product and a decrease.

::

New or the nightly rates overall, or the amount of revenue the market is producing as a whole?

::

Yeah, it sounds like there's saturation.

::

But if there's.

::

An increase in the product and increase in revenue that indicates to me demand right.

::

So you definitely.

::

Want to identify that first and foremost, and that's what I do for my future pacing.

::

If I'm looking at another.

::

Market, my next question is of course regulations.

::

I want to understand what the regulatory ordinances say and then my next question is there saturation or is there demand?

::

Is there rental demand?

::

Is there growth happening in that area?

::

So, I'm very much a spreadsheet.

::

Girl for sure.

::

Or and then the next thing is when you want to stand out from the crowd because we all know if you're on page two of a listing, you're not going to get seen like we're lazy.

::

We're not going to page 2 for.

::

Anything right do a.

::

Yeah, good.

::

Google search you don't go to.

::

Page 2 you want the first, so the 1st 10.

::

That's above the fold typically is really important to be amongst the 1st.

::

10 and there are.

::

Certain strategies that you could use to make sure that you're above the fold and Airbnb.

::

For instance, if you're using Airbnb, that's one of the forms that we use.

::

We use VRBO, also have certain metrics that they look at in order to give your listing priority and so one of which is time on listing.

::

For instance, so this is a random.

::

If someone spends a lot of time on your listing, looking through pictures, looking through different portions of the listing that gives you it's like being so this must.

::

Be a great listing.

::

A lot of people are spending a lot of time on this listing.

::

OK, so that first photo of course is going to be really important, 'cause that's going.

::

To get you that, first click.

::

The second thing is that listing description as well and so.

::

Be very much.

::

In full, because the way the platform is has been reconfigured, the 1st 30 characters, I think I counted 30 the 1st 30 characters are all that matters really initially, so that's a lot of real estate.

::

So, if you're going.

::

To place the property.

::

Name it's really cute to name your property.

::

Flirty Flamingo cute little condo.

::

But that doesn't give the audience a glimpse as to what the property is.

::

Be very mindful.

::

Do not add the cutesy property name.

::

In that section there 'cause they're just gonna scroll past.

::

You want to let them know something that they may not know just from seeing the picture.

::

Two-bedroom condo. If that's not indicated or minutes from the beach, walk to the beach, something that's gonna really pique their interest. So, once they click now, they'll have access to more photos and the listing description.

::

And within the listing description I see so many times and so many students come to me with two or three sentences in the listing description.

::

No use every bit of real estate that I'm talking.

::

Write a book if you have to, because if you use all of that, you write in everything you possibly can, and then you format it in a way.

::

That's bullet point like.

::

Upstairs there is.

::

This and this and the 2nd floor there are two bedrooms and a bathroom.

::

That's what people want to know, right?

::

How the configuration.

::

It's not always easy to tell, so if you break it down, they can think.

::

Them so OK, grandma.

::

And Grandpa could sleep there, and they can start.

::

They will spend more time on your listing if you take the time to really put all of that copywriting in there and then you want to have call to actions.

::

People want to be told what to do.

::

I tell them come and stay with me.

::

Let me take care of you book right now.

::

I can't wait to see you come to your space and you gotta really tell them what to do and I think that's going to allow them to take some action on your listing.

::

And so those are some of my preliminary tips and I really make sure that our listings.

::

Have you learned at least one actionable step to incorporate into your real estate investing?

::

If so, please consider returning some of that value by leaving a positive review, subscribing to our YouTube channel, or joining our growing network on Facebook and Twitter.

::

You can find links to all of our social media accounts in the show notes.

::

See you next time.