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Ep62: World Cup Window — How to Watch a Tournament Like a Recruitment Department
Episode 6212th June 2026 • A.I. In Football • Tom Butterfield & David Bromley
00:00:00 00:30:10

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Summary

In this episode, Tom Butterfield and David Bromley explore how to watch the World Cup as a recruitment tool, emphasizing the importance of preparation, data analysis, and understanding the limitations of tournament-based scouting.

Key Topics

  • The impact of visibility and FOMO on player valuation
  • The importance of upstream preparation and clear briefs
  • Limitations of tournament data for long-term decisions
  • How character under pressure reveals true player qualities
  • The role of data and observation in different tournament stages
  • Sample size considerations and when to draw conclusions
  • The value of a structured tournament log for recruitment insights

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