Your host Devonee Thaxton is joined by CPA and profit strategist of OWN YOUR MONEY, Belinda Rosenblum. Belinda helps busy females and experts sustainably scale their revenue and profits by up-leveling their financial systems and strategies and stepping into the CEO role with her signature Cash flow CEO Accelerator program. Belinda is also the co-author of Self-worth to Net Worth: 12 steps to Creating Wealth Inside and Out and became a self-made millionaire at 33. In this episode, we talk about how Belinda believes it’s time female entrepreneurs feel worthy and safe with money, finally enjoy why they started their business in the first place, and consistently take home the money they want each month.

To learn more about Belinda visit www.ownyourmoney.com 

If you'd like to be a guest on Savvy, Booked, & Blessed, https://podcast.prosavvyas.com/podcast-guest

Hi, and welcome back to Savvy Booked and Blessed Today we are

here with Belinda Rosenblum, CPA and profit strategist of Own Your Money.

She helps busy female coaches and experts sustainably scale their

revenue and profits by upleveling their financial systems and

strategies by stepping into the ceo.

With her signature Cash flow CEO Accelerator program,

she believes it's time.

Female entrepreneurs feel worthy and safe with money.

Finally enjoying the freedom they started their business for in the

first place, and consistently take home the money they want each month.

It is possible.

Belinda is also the co-author of Self-Worth to Net Worth 12 keys to

Creating Wealth Inside and Out, and became a self-made millionaire at 33.

If she's not inspiring you to be the best, to be your best self, Belinda is

likely cycling around town or outside playing with her marathon running

husband, newly college graduated stepdaughter and two spirited young kids.

Hi, Belinda.

Hey.

Wow.

I'm like, she sounds awesome.

. She's awesome.

That's you.

Thank you.

I know . It's always funny though to be on the other side of that,

be like, Yes, it is possible.

Yeah.

You're like, I agree.

I did do that.

Yeah, I did.

Yeah.

. Exactly.

I love it.

I'm super happy we're here to have some fun.

Yeah.

Yeah.

I'm happy you're on the show today to talk about.

Not only you and your business, but also money and the importance

of that and owning that and having control over that with your business

especially for female entrepreneurs.

So I'm super excited to chat more about that.

But before we jump into that part, tell us a little bit more about you and your

business and your journey here today.

Okay it's great to be here.

I'm excited.

And it's one of the things that I really liked about your approach and what

you share here on the podcast is that it's not just the front stage, right?

I think of it almost like you have the front stage and you have the backstage.

And so much of the time it's like we just look at the front stage

and we're like, Oh, they're doing amazing and it's looking so easy.

And then it's like the backstage is Actually, I used to be a complete money.

And now I figured it out and now I get to teach it.

That's the spoiler of my of my story here.

I am a total recovering avoider.

There was a time when I was 28 and my dad had a stroke and I was

the family cfo and I let all my bills pile up and It was a mess.

It was literally a mess.

Like I was getting overdue notices and I was afraid I was gonna

get fired cause I was a cpa.

was like at the depths of of my situation because I just didn't wanna face it.

I was just really busy and I had so much shame and guilt around

the position that I got myself in.

And then, I was like either it can all own me or I can own it.

Like literally I'm sitting there at my dining room table feeling like I'm stared

down by three stacks of bills in mail.

Like it had gotten really bad cause I was on the road so much and I just

didn't have the time to look at it.

This is when I had a job and then but like I put on my big girl panties and I got

help and I figured it out and back then.

Not to date myself, but that was like 22 years ago.

There were no coaches, there were no money coaches.

We were not talking about it.

There were no books on, like I really had to search to find support on it.

I had to phone a friend to literally help me open the mail.

And so then that was when I was 28.

Then by 33, though, I was a self-made millionaire.

Like I, I figured it out, yeah.

I was a cpa.

I organized myself and it wasn't just the tactical stuff, it was the mindset

I had to get that I didn't have to be so afraid of money that like, even though

money was painful growing up and I had all of these old stories and beliefs

about it, there was another option.

For me, I could change that legacy.

And then, so that was 33.

And I'll say it's, it doesn't come with as much hoopla.

It's almost like you feel like Ed McMan should come to your door and be

like, Hey, you're a millionaire now.

It's like sitting there with your spreadsheet and you'll be like, Oh, okay.

Did that, No.

Yeah.

No confetti, no balloons.

It was no shocking.

Shocking.

So that was 33 and then 35.

I'm a total overachiever and so I had my early mid, I had a midlife crisis,

but I had it early at 35 instead of 45.

Then I took off a year and a half.

I lived e pre love.

I literally Went to India by myself and backpack for a month.

I went to Israel for a few weeks.

I went to Costa Rica and I volunteered there for a month with underprivileged

teens and a Spanish program.

By the way, I knew no Spanish . But I figured it out and bought real

estate there, like all the things.

And then I turned down financial advising jobs in that timeframe.

And I just said, You know what?

I don't wanna just write a prescription for an asset allocation of where

you should invest your money.

I wanna get to the source almost like a financial therapist.

Like why are you making a hundred thousand dollars and you don't

have anything to show for it.

Yeah.

Or you have debt or you're stressed about money.

And that's when Own your Money was born.

Back in 2007, my whole family and friends were super skeptical.

They basically had an intervention for me.

After a few months, they were like, Are you sure you wanna leave corporate?

Are you sure you can make this work?

Then when everything crashed in 2008 and I was one of the few people talking

about financial stress and like, how do you get ahold of your money as a

higher earner and all those things, I was literally on the five o'clock

news the day of the federal bail.

In October, 2008.

And so then I was on your money for the first 12 years.

I did a lot in personal finance.

I wrote this book, The Self Worth to Net Worth book.

I had a radio show, I had a TV show actually in Boston.

That was super fun.

If you want a good laugh, go back and check some of my initial episodes.

I was like so nervous when I first started, but I got better at it.

And I did, I like did speeches, consulting the whole bit.

And then that was from like 2007 to.

Really for 12 years, like 2019.

I got to the point where I had the courses, I had the, actually, hold

on, let's make one more quick pause.

2011 I got married and I really wanted to have kids.

I was in my early forties.

I got married at 39 and I still wanted to have kids.

Was having some trouble in a couple of miscarriages and.

I was like, something needs to change.

And think one of the biggest things for female entrepreneurs is we have

to learn to trust ourselves more.

And really listen.

And there was a part of myself that said, You know what?

I think I'm not able to follow through on this dream I have because I'm so afraid

that this business I just built up for the last four or five years was just gonna

crumble if I couldn't like, Get on a plane and do the lunch keynote in Las Vegas.

, like that was the world I was in at that time.

Now, in December, 2011, I decided to head into online courses and it, There was no

Zoom, there was no Kajabi, there was noic.

There was no teach.

None of that stuff was happening back then.

I hired a business coach that at least had some experience with

online courses to really help me.

Totally freaked me out.

I literally threw up at our v i P day.

Not on the table, but like in the bathroom.

I was like so anxious about this shift.

And then December 11, I started creating courses created.

I launched one in February, delivered it in March, launched the next one in April,

delivered in May, published the book.

Deliver the next one in September and then or launch the next one in

September, Delivered in October, November.

And I did have a lot of people.

That's another thing when you create courses, don't stress yourself out

if you don't have a lot of people.

Initially, like I had 20 people for the first one, 20 people.

For the second one, I charged a lot less than I like probably half what

I ended up charging after the fact.

I just wanted to get it recorded and they knew that.

Having people in it that I was really talking to, not just trying

to like talk to my computer would really motivate me to do it.

And to, I had an outline, , that's all I had when I sold the course.

Yeah.

And expertise.

But I hadn't actually tried to do this before and back then, by the

way, Again, dating myself here.

I'm a bit of a dinosaur or pro, depending on how you look at it.

But I there was no zoom, so it was all tele seminar, like that's my only option.

And it's pretty good recording.

I basically figured how to mute people, but it was like a little challenging.

So we had 20 people.

20 people, and then 65 people.

Cause I figured out affiliates and how do you collaborate and how do you yeah.

Really talk about your messaging better.

Sure.

So then we had a hundred people.

So then I did a six month roll in group program, launched that in November.

December, A Date With Destiny with Tony Robbins.

Day three, I take a pregnancy test and I'm pregnant with the little

one that is now our first born.

And he's now turning nine, but that was how I launched my online courses and

launched my family in the same year.

That sort of an important milestone in the story.

And then 13, had a baby, 14 got pregnant, 15 had my sec, our

second at 41 and 43 years old.

For me, I was committed to my dream.

And I think that's a big thing is that we can't let go of our dreams, even with

our businesses, and really find a way.

How do we have our businesses support our dreams, support

who we wanna be in the world?

And Then 2016 I created a membership before it was like the sexy thing to do.

And then a few years later though, by 2019, I felt like I had the suite.

I had all the personal finance stuff and yeah.

What was really lighting me up was helping female business owners,

particularly experts and coaches who have this expertise, but

never learned how to handle money.

Sure.

And even me.

With a, accounting degree, top of my class cpa, like all that.

When I was in my second year business, I had a business coach

that was like, just focus on making money, focus on the revenue.

And guess how much I netted that second year business on $155,000 of revenue?

Oh man, I don't know.

40.

It's not.

Three, $3,000 . Yeah.

Everything else, everything was going to the team, the site, right?

All the things.

And everyone else was getting paid except for me.

And I was like, This.

Can I curse?

Yeah.

A little bit.

I was like, this shit doesn't work.

This is not sustainable.

I'm leaving $150,000 job to be in debt.

This doesn't make any sense and keep in mind, I like, I was

already a self made millionaire.

I had a two family house, Like other people were helping pay most of

my mortgage so I could keep going.

Sure.

But it wasn't sustainable, it wasn't profitable.

It wasn't really the life that I wanted.

Yeah.

So then year three, I.

Figured it out.

And then I made 250 in revenue and a hundred in profit, essentially.

Yeah.

2 56 and 96.

And I made some important changes in that year.

I reworked what my staff was doing cause I was just giving them like a blank check.

Yeah.

And then I was like, Why?

I was like, they're not gonna necessarily self-manage themselves.

Like I need to say to them, This is how many hours I want you to spend.

And I think that is also a mistake that people make early on, that

they're like, Okay, Va go work.

I'll pay you hourly.

Yeah.

And and sometimes, it's like we have to be real with ourselves in

terms of the value of the dollars.

Like we worked hard to earn the dollars, so we have to also be

careful with where this, where it's going, where the spending is.

Yeah.

And I I, And, but so I was having my assistant update my website

almost every day cuz I was in the news and I was doing all the things.

Sure.

And.

And literally it was like Yahoo Finance and I did TV a bunch, but like

really, if I'm honest with myself, were people checking my website every day?

Probably not.

Yeah.

So is that really the best use of my dollars for her?

Sure.

And this is back before you could just like pop into WordPress and update

three things and you'd be all set.

Yeah.

It's just like PHP days, right?

Whereas like I couldn't update my own website and someone else had to do it.

So the point here is that, there's that like we need to not just own.

The revenue goals that we have, but we also have to watch our know our

expenses so that we can also own the profit that we wanna create, right?

Because it's the profit that then is gonna help us set aside money for

taxes and help us pay ourselves, right?

That's why I created the pay our Self calculator, because like we're often not

setting our revenue goals high enough.

To help us do the things that we wanna do with the money.

Yeah.

And a lot of times people don't set revenue goals because they

don't wanna be disappointed.

They don't wanna they kind of figure if I don't set it, then

if I miss it, it doesn't matter.

Cause I didn't ever really declared it.

Sure.

But then it's also you have a bow and arrow and you're

like, Where am I aiming it?

I don't even have a target shoot it over there.

Oh wait, that wasn't what I meant to hit.

When the deer gets it, and it's it's really such an opportunity

that we have though, to.

Set the right revenue goals for ourselves based on a vision that we have for

our businesses instead of trying to cram our life around our business.

Which is a lot of times what ends up happening.

I really wanna see us find a way to create.

The business that supports the life that we really want.

For ourselves, for our families, And and I think a lot of my journey and my

commitment to having a family and raising kids who are now seven and almost nine

by the way they keep growing up on me.

, that, that, that is it's important to me and a lot of our clients

end up being folks that are.

Have been trying to make this work.

And they're thinking like, Okay, I'm ready to find a way to scale so that

I can make more money so that I'm not just working hard for other people to

get paid or to serve clients, but it's also paying me the way that I want.

And it's not once you cross a hundred k it's fixed.

It's almost like it just adds more zeros to your.

Yes.

You know what I mean?

And makes it a little bit like, Oh, now I really have to figure

it out, . There's more on the line and now there's more people to pay

and all that if I'm not careful.

Okay.

Yeah, there's, It's an interest.

It's been an interesting journey for sure.

When you're working, I'm curious, the things that you said when you

figured it out, and I'm saying that in quotes because that's such

a, we're still figuring it out.

Exactly.

Exactly.

You like settled every two years.

I'm figuring it out.

Yes.

Yeah, it's the, holy shit, what am I doing?

The crisis, the angry.

Then the get, get it together.

At least that's my pattern every day.

That's like my day.

No, I'm just kidding.

What were some, mental shifts for you and practices that were like either no

more or more of whatever it was to help make a lot of those things clearer for

you, to make those changes for your life?

Yeah.

I feel like there's always a mental shift that underlies that gets me from

the breakdown to the breakthrough.

Yeah.

So whether it's like when I was 28 and I'm staring at the mail, right?

There was a shift there that had to happen that was like, no one's gonna save me.

I need to save myself.

I can't, I don't want, if I'm successful in all these other areas

of my life, why am I letting money?

Like my own money scare me.

Yeah.

Why am I defaulting to this avoidance place and then.

It was a matter of shifting to get wait, I can own my money.

Like I, now I can understand that's what I was doing.

It was like I, I can figure this out.

I had to believe in myself.

I had to get some help to get out of it.

Cuz once you get that far down the rabbit hole, you gotta have a lot

of letters and then they get more colorful and it gets scarier every

time you open up another one, so then it gets more, you get more afraid.

Yeah.

I just had to get that That, that I can transfer my success

in other areas into this area.

It was that like moment of the growth mindset where it's I don't

know this yet, and getting myself out of the, I don't know this.

I was deep in the, I don't have the time.

I don't know how to handle this.

We had a lot, I think of it like we had.

Eight bank accounts, like four credit card.

Cause I was handling my hus, my, not my husband at the time,

my father all of his finances.

And all of my finances.

And I own a two family house.

So it was like eight bank accounts, four credit cards, two properties.

You could have added a partridge in a para tree and then it would've been

complete, that kind of a feeling.

Yeah.

And so I think that was an initial shift.

I think that the it was a big shift when I When I went out on my own, like

that was a big deal because no one was doing what I wanted to do at the time.

And it was, turning down jobs is sometimes challenging, even as an entrepreneur.

Like sometimes we don't wanna turn down clients, but we have to say no to

the clients that aren't the right fit.

And so at the time it was had to turn down the jobs that weren't the right.

And of course like when you turn them down, they sweeten

the deal and you're like, You're not making this easier for me.

Like the financial advising company that's Oh, don't worry about the $40,000

we're gonna have you pay us back.

We'll just let you keep that.

I was like that's okay.

I don't wanna take the job, but it was that moment of you know what,

if no one is doing the thing I wanna do, I need to do it, and to tap into

that I think that the, that moment a few years later when I had that angry

cry, I was just like, What the heck?

Like there, that was a, I need to trust myself moment of I, I do know money when

it comes to businesses and I need to start applying what I know and I need to

start leveraging my dollars differently.

And so that was when I.

I watched my, I was like, Okay, assistant, you don't have 30 hours,

you have 12 hours, 12 to 14 hours to do your job every time, every week.

And and how can I hire another coach so that it's not just my

time, it's somebody else's time that I'm making money on as well.

So it was like really getting to that point of.

I can figure this out.

Let me sit down and look at it.

Yeah.

That not having the time is just complete BS because we have the

time for the things that matter.

Yeah.

I just mentioned you offline, like I'm going through right now.

A cancer, early breast cancer diagnosis, and I thought I was busy before.

I had no idea.

Now all of a sudden, like literally every day I'm talking to a nurse,

getting a test, doing something.

What happens is when you don't have as much time, it, I actually encourage

people to put constraints on their time because a lot of times we're

working as much as we're working because we're giving ourselves a

blank check, so to speak, To work.

Cause it's I'm not doing anything else.

I might as well work.

So like I have a client, she's I'm like, she felt like she was overworking.

I could just sense it on the call.

And I was like when do you start work?

And she was like, Around 7:00 AM And I'm like, When do you finish work?

And she was like I take a couple breaks, but I probably don't really shut off

until anywhere from seven to nine.

I was like, You're just, you have too many hours.

Yeah.

That you're giving to your business.

And so I said, I'm fine if you wanna get up at seven and journal and plan and do

things like that and maybe set a timer of how long you're gonna work on emails,

but I don't want you working 12 hours.

Yeah.

Because then you're just taking up the space.

There's something called Parkinson's Law that basically says your work will

expand to the time that you give it.

Yeah.

And so part of it was I had to realize that because I hadn't constrained

my assistance time, because I hadn't really said Wait, I need to make

the time for those other things.

That happened, and then now I find myself needing to constrain my time because.

Just this morning I had to have another Covid test because like

pre-surgery and then 20 minutes ago my surgery just got delayed.

And so now that's gonna be pushed out another three weeks.

Now I'm gonna need another COVID test, and so it's just like we think we're

busy and then things happen in our life and we're like, I guess I can make time.

Yeah.

And sometimes the things are amazing.

I wrote an email once that was like, what if Oprah called you?

You know what I mean?

And dream.

That's the, but like my point is if somebody big called you that

you were, even like dying to hang out and meet with, if they called

you would find a way you'd Yeah.

Drop everything.

You'd reorganize, you'd give, actually delegate stuff to your team instead of

hats delegating in and keeping too much.

It on our own plate, right?

Yeah.

We find a way to make it work, and that's how I'm feeling right now.

It's like I'm, I just have less time to give to the business,

so I have to either be more efficient, take it off my plate, or.

Not do it and be okay with it.

Like just say no to opportunities that aren't a hell.

Yes.

And so I think that's been a mindset shift too, right?

To really, and I'm still in this one, full disclosure.

It's to surrender, and to realize like the suffering is optional.

I can choose to suffer through all of this and like, why me?

And why is this happening, blah, blah, blah.

Or I can just be like, I guess this is part of my life's.

I don't know why yet, but I have started to see how much more like zen I am,

about what matters and what doesn't matter as much Sure about helping my.

My students to really create freedom based businesses so that if they

need to take off a week here and there, so if they need, if anything

comes up in their life that they feel like, yes, I have the spaciousness

for that, versus I'm overbooked.

It's one thing to, to feel booked or to have a wait list.

It's another thing to feel like.

Overstressed because you're overbooked.

Yeah.

And is that a lot of the work that you work through with your

students in the cash flow ceo?

Yeah, it's definitely one of the things, right?

So inside the program, I find that oftentimes in this space around

money, there's the, like Denise stuff, feel Thomas's and manifestation babe

that are so on the mindset side.

And then there's people totally on.

The tactical side that are like, this is how you do DIY or

bookkeeping or something, right?

Sure.

But it's missing this crucial, like bringing it all together that says who's

the CEO you need to be that's going to run that multi six figure business that

can see in three to five years you're gonna have the million dollar business.

And and then what do we need to put into place to make that

happen so that it combines the.

Real clarity with your emotions, with your tactics, with your

strategy, and with a support system.

Yeah.

And to show you how all of those things really are necessary to create

the sustainable, profitable business that you want without you burning out.

Without sacrificing your sanity and your freedom in the process.

Cuz most of the time, that's one of the key reasons why we're starting a

business, yet we feel trapped in the job that we've created for ourself.

Yeah, absolutely.

Yeah.

Even though.

Key part.

Yeah.

The earning potential.

At least that, that was a big reason of why I went out on my own was the

earning potential and how it skyrocketed if I would've stayed where I was

before climbing the ladder, going, going through the spiral and hoping

for raises and, all of those things.

And it happened in.

I don't know, an eighth of the time , when I got su my business.

Yeah, totally.

That was, I touched briefly on in 2019 when I pivoted from personal

finance to business finance.

Yeah.

It was because I was tired of telling professionals, Go get a raise.

Do a side hustle.

Yeah.

Whereas my entrepreneurs, once they can really figure out,

These elements that I'm teaching.

Yeah.

You can unleash an unlimited earning potential.

But in and turn it into earning power.

Otherwise it just stays as earning potential, which is

actually super frustrating.

Yeah.

So it's like how do we create something else instead?

Yeah.

And Yeah, I just think that we never learn this stuff.

Like we have our expertise and we're really good at that, but

we never learn the business side.

And like the money side that is actually funding everything else.

Yeah.

Talk a little bit more about earning power and earning potential,

like the differences of those.

Sure, sure.

We say like knowledge is power.

You've heard that saying before.

I think that's BS too.

Like I think that knowledge is potential power, right?

Like you can know what to do, but so many of our students are like,

Oh, I took this course, I took this course, I'm in this membership.

And I'm like, Okay, what are you doing with it?

Have you.

Have you launched the program?

Have you done the thing you wanna do?

And a lot of times they have 80 to 90% cuz they have a lot of the knowledge of it.

, but then it's like reading a book about swimming.

And then they get in the pool and they're like, This is different

than the book that I read.

It's kinda like that.

I'm a swimmer, so I like swimming analysis.

Yeah.

But that that, you're reading a book on biking and then you get on the bike and

you're like, Okay, so I'm clipped in.

How do I get out?

How do I clip out?

You know what I mean?

Like, how do I stop?

Or, just, there's so many things that it's like you can only

learn so much in the course.

Or it in What you need to do, but that's all stays as potential, which

can actually be really frustrating if you don't ever translate it

into action, into doing something.

And I call it like the new 90 10 rule, because it's like we've heard of the 80

20 rule, like parades, principle rate.

Yeah, 80% of what you do yield 20% of your results, 20% of what

you do yields 80% of your results.

But really, The 90 10 rule is the one that says you can have 90% that's working,

but the 10% that you don't have dialed in, which hint is often related to the

money side of things, that they're not understanding, that they're avoiding,

that they're under pricing, that they're your offer is a little bit off.

Sure, that 10% can take down the 90% that's working or

just really like plateau.

You get you stuck because you don't know how to then scale to that next level.

And that's really where that power can come from.

So that's another element of what comes out of Cash Flow Co, is how do you look

for those blind spots and how do you own your own value and worthiness so that.

You don't fall into scope creep so that you can stop undercharging, right?

So that you really are like, Yes, I can do this.

And I don't do it from like a, just double your rates.

I don't actually agree with blanket statements like that because it's first

about are you getting results for people?

What is the value?

For some people it's double.

For some people it's quadruple, like it just depends on where you're at.

I did a little side workshop called Confidently how to

confidently raise your rates.

Cuz it's just a lot of times we don't know how to do it and we don't know

how to do it confidently in terms of raising it, but it's not, we make

a lot of mistakes in the process.

And I really want them, you as the entrepreneur who's listening, to really

get that it's possible once you can articulate your value people will pay.

So I have a saying, I say People value what they pay for and

they pay for what they value.

Okay.

So start with the first part, right?

People value what they pay for.

If I pay a thousand dollars for a program, I will inherently value

it more than when I paid $10 Sure.

For a program.

And understandably like we just are wrapping up our last cash

flow ceo group, I'd say we had 80 to 90 to a hundred percent on.

Lesson cause they invested money in it and they wanted to be there.

They wanted to get as much of the juice that I was delivering,

as they possibly could.

Yeah.

Whereas when I would run, a free five day challenge, you'll get 10 or 20%

of the people at signup ever come.

And it's just look at our own behavior.

Like we're all like that too.

I know.

I bought a $10 challenge that I never attended anything of,

whereas I attended, I'm in a program now that's, almost $20,000.

I attend almost every session that I get.

And so that's the people value what they pay for and we do them a

disservice by undercharging cuz then they're under valuing inherently.

And then the second part of that is people value what they pay for

and they pay for what they value.

. So part of it is also understanding that we need to be able to articulate

what they value, how what they value matches what we value.

And what we provide the value that we provide in our programs and we

can't expect them to know that.

We need to be able to show them how that really works.

Yeah.

And and they're, and that there's a saying The ra, the radio station

that your prospects are always tuned into is W I F M, what's in it for me?

And so we need to understand that there's always the perceived value that they have

and we need to be able to communicate in a way that they can hear that our solution.

Is the way that they can end their suffering of the

problem that they're facing.

And so those are really key in getting us from that potential to that power.

Sure.

What is one just golden nugget.

That you would leave to any listener today besides join your program by your book

Besides those two, which I suggest become a cash flow ceo.

Yeah.

Besides those two things, what is like one solid nugget that you would give

or give someone to take away today?

It's a fantastic question.

I think the key thing is To stop tolerating and feeling bad for

what you never learned about money?

Like I think that we hold it as an excuse.

We feel a lot of shame, a lot of guilt, a lot of inadequacy around it.

I was just on our cash flow call yesterday and one woman was just

saying I wanna make a lot of money.

Like I have a big vision.

I have a lot I need to do, But before I took this program, I didn't understand.

How to do a revenue expands profit projection.

Like I heard the languaging, but I just never understood what it meant.

I didn't know the levers to pull and I felt like a victim to my money, and

I was like, Oh, I totally get that.

She's I don't, It's funny to think that I was, this is what she said.

I, It's funny to think that I was a victim to this sales coming in.

but I just made a job for myself.

Yeah.

And I want people to realize that they're probably doing that.

That you may not be the CEO yet.

And this woman, she was running a $300,000 business.

And yet she was feeling like she was in the, so much of the doing of

it, that she couldn't be the ceo.

That she didn't understand the numbers well enough to figure

out was she pricing it right.

And in that 90 10 rule thing I was telling you, She has incredible

company, amazing team, amazing coaches.

But she had a three month package that she wasn't charging enough for.

We transferred it to a six month package and raised the price and

now she'll probably raise it again.

And now she's operating as the CEO and she just started to make

some changes to raise the prices.

And she came on the call last week and she was like, I have $5,000 more in my

bank account right now than I did before.

Yeah, like after we just ran all of the monthly charges and she was.

I like this . I think it's like we just tolerate it when we don't have it.

And she was tolerating, like not paying herself and being closer than

she really wanted to break even.

And I was like, We have to create more expansiveness and more cushion

and more profit for you, and that's how we're gonna pay you consistently.

And she was like, You're right.

Yeah, I'm gonna I'm gonna do it.

So that's my word of wisdom is to stop tolerating and the shame and guilt is

real for us as business owners about where we're at and what we don't know.

Yeah.

And I really wanna inspire you and encourage you to shift from that cash

strap solo who doesn't know the levers to pull in their business to be.

Your version of the Ca Confident Cash Flow ceo because you know your numbers

and you can make decisions based on your numbers instead of just on the moment to

moment bank balance that you have instead.

Yeah.

Fabulous.

I love that.

If anyone wants to find you connect with you, where can they do that?

Sure.

Best bet is Instagram.

I'm at.

Own Your Money on Instagram and you'll see me doing stories and

funny reels and I really do try and make money fun because it can be

fun and it's fun when you have it.

It's fun when you keep it.

It's fun when you pay yourself.

Yeah.

So I really looked.

To to bring that in to all the work that I do.

And then definitely grab that pay yourself calculator as a way to stay in touch with

us, cuz that will really get you started to be able to set the right revenue goals

to make sure that you're paying yourself what you want now and in the future.

Cause you'd be amazed at how many, we think a hundred K is like the holy grail.

It's actually a hundred k if.

Either the main breadwinner or a key breadwinner is not enough.

Yeah.

Usually to support your family, it's usually more like 300 to

500 that we wanna create for you.

So this is really the stepping stone to that.

Amazing.

Thank you, Belinda, for being on the show.

So Great.

Thank you.

Thanks for doing in to everybody.

Yeah, thanks.

Over on ig.

Yeah, we'll see you guys on the next one.