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#584: You Can’t Avoid Loyalty Fraud, But You Can Attempt to Manage It
Episode 584 • 4th September 2024 • Let's Talk Loyalty • Paula Thomas
00:00:00 00:51:23

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This episode is sponsored by Tally – the loyalty platform from Phaedon.

Tally offers the simplicity of natural language and the power of AI to build and run your loyalty campaigns end-to-end.

See what’s possible at TallyLoyalty.com

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Michael Smith, from AI Events is co-Founder of the Loyalty Security Alliance.

He talks through the definition of fraud and the difference between traditional fraud and account take overs. He also explains the different stages of fraud: prevention, detection & post fraud recovery for customers. Fascinatingly, we discuss who are the fraudsters from customers o staff, bots and criminal gangs.

Hosted by Amanda Cromhout

Show notes:

1) Michael Smith

2) Loyalty Security Alliance.

3) The Paypers

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