Elzie speaks with Tam Lawrence, a PR and marketing expert, who shares her insights on how to approach marketing for a brand. She emphasizes that marketing strategies should be customized to each brand and its unique offerings. Tam suggests that brands should collaborate with people in their industry and plan their campaigns according to the calendar of events that are relevant to their brand.
Tam recommends cause marketing as a great approach to gaining media attention quickly, especially in the post-pandemic world where people are paying more attention to how businesses operate. She notes that brands can also create impactful content to address local community needs and make a positive difference in people's lives. Tam emphasizes the importance of being problem solvers and chasing problems as a business owner to create sustainable solutions that benefit millions of people.
Tam also offers valuable tips on creating impactful content, cause marketing, and addressing local community needs as part of a marketing strategy. Tune in to learn more.
Episode Highlight:
02:19 - There's so much that a brand can do to create amazing and phenomenal content today. And so, you do want to take a look at more than just the holidays, and I would definitely say backtrack even some of the content or some of the things that you've seen out there. And I'm sure if you started a business, your business is about impacting people, you saw a big problem, and you said I got the solution. So, stay knowing that 24 hours a day. As a business owner, I've never had a job. My whole entire life was always chasing problems. I used to say to myself, "You're a solutionista, girl. You better figure it out. Chase the problem." If you keep chasing the problem and then if you are really good at what you do, the money will follow. So, it's never been about vanity with me in business. It's always been. "I'm a solutionista. I need to find a problem and I need to solve it, and I need to solve it for 2 million people. And then I need to solve it where 2 million people spend $1,000 to get it."
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