"Radio is about two-thirds of all time spent listening to audio in the UK. Podcasting is 9%. We have so much space to grow, four, five, six times bigger than we currently are. How exciting to be at the beginning of a medium."

If you're involved in podcasting in any way, there's a decent chance you're subscribed to James Cridland's essential Podnews newsletter. Podnews has been running since 2017, but James has worked in audio since 1989, including a career in radio. On this episode, we get into some of the tips and tricks we can learn from our sister medium, the problem of all podcasts being thought of as chat shows, and why an agreed-upon definition of podcasting matters more than we might think.