Artwork for podcast Oh Ship! Show
Using Cultural Moments To Drive Consumers To Brands
14th July 2022 • Oh Ship! Show • Chameleon Collective
00:00:00 00:38:57

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Host Freddie Laker welcomes guest Todd Kaplan, CMO of Pepsi for an episode you won’t want to miss! Freddie and Todd will discuss using cultural moments to drive consumers to follow a brand vs a more traditional ‘brand chases consumers’ approach. They’ll cover key insights from Todd’s career and the role of perseverance in cultural lead vs consumer lead marketing. They’re sure to share some Oh Ship! moments as well. We're glad you're here - share your thoughts in the comments!