How does a podcast editor compete as apps like Descript become better at doing our jobs? What is it that you’re really offering? Tanner shares his insight on the future of podcast editing and why accountability as service is critical for survival.
Tanner Campbell of The Portland Pod bootstrapped his way from working at home serving independent creators to full-on studio space serving corporations and brands looking for an all-in-one solution.
A prolific writer, Tanner often posts his content on Medium. His article on the future of podcasting caught our attention. He points out that it’s not enough anymore to simply edit. You must offer something more to succeed in this business. A lot more than Descript can offer.
He gives us an insiders look into his business model, his perspective on the future of editing, and even some of the things he STILL struggles with today.
How Tanner got started with his first client and what his business does now
What Tanner charges and how he determines when to bring on a new team member
The shift from serving indie creators to businesses
The value of a great business coach
The conversation about rates
Tanner’s perspective on the future of podcast editing
What will Spotify look like in the near future and why that matters to us
Accountability as A Service-- what that means and who needs to adopt it in Tanner’s opinion
The role of quality assurance
Tanner’s onboarding and editing process and dealing with legal reviews