Most supplement users are health-conscious consumers taking care of their general wellbeing, or targeting specific areas related to prevention or management. An area of frequent concern is weight management and reaching body goals. Over the years, different diets, teas and supplements have had their turn in the spotlight as consumers search for weight management and fat burning solutions. With an abundance of fraudulent and non-effective solutions on the market, smart consumers insist on validated products with clinical data backing their health claims.

Charlotte Bastiaanse, associate editor at Vitafoods Insights, talks to Sophie Loisel, business development manager at Fytexia, about the market for weight management supplements and the key considerations for developers. This podcast delves into strategies for body goals and weight loss, concerns around efficacy and safety, fat burners for enhanced lipolysis and alternative approaches for manufacturers and consumers.