Why do some ideas, products, and trends spread like wildfire while others fade into obscurity? In this episode of Books Deep Dive, we break down The Tipping Point by Malcolm Gladwell and explore how small changes can spark massive movements. Learn about the key players in social epidemics—Connectors, Mavens, and Salesmen—and how their influence shapes the world around us. We’ll dive into real-world examples, from the rise of Hush Puppies to the explosion of fax machines, and uncover the hidden factors that drive viral success. Whether you’re a marketer, entrepreneur, or just curious about human behavior, this episode is packed with insights you won’t want to miss!