In this episode of Women in B2B Marketing, host Jane Serra speaks with Georgiana Laudi, Co-Founder and CEO of Forget the Funnel. Gia shares her career journey and discusses the importance of customer-led growth in B2B marketing. She emphasizes the need for understanding customer experience, conducting regular customer research, and using data to inform marketing strategies. Gia also discusses the concept of product-led sales and growth, and the untapped potential in these areas.

Georgiana and Jane discuss:

• The Concept of Forget the Funnel
• Integration of Product Marketing and Customer Marketing
• The struggle, evaluation, and growth phases
• Customer-led Measurement and KPIs
• How to leverage customer research to inform marketing strategies
• The need for a centralized customer experience map
• Converting leads into high LTV customers
• Opportunities for product-led growth
• Targeting the right audience for product-led strategies
• Identifying the most appropriate customer experience and growth strategy
• Getting outside of the marketing bubble

Key Links:

Guest: Georgiana Laudi - https://www.linkedin.com/in/georgianalaudi/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Forget the Funnel - https://forgetthefunnel.com/