We all face challenges when building and growing an online business. And in this episode, we give you practical advice on how to meet and overcome them.
Most online businesses face two types of challenges; running their business and growing it. Both challenges present unique issues. And in this episode, we cover a few of the most common operational and marketing issues you may be facing, and more importantly, how to address them.
In general, operational issues tend to revolve around processes and people. For marketing, the challenges tend to center on positioning and experience.
To help you address these types of issues, Jessica and I take a deep dive into both categories, and share our insights and advice to help you grow and thrive.
In this 31-minute episode, Sean Jackson and Jessica Frick address the most common problem you may face in running an online business, including …
Why you should build customer feedback loops into all processes
The secret to great customer service
How to address the people problem
Where to focus your online marketing efforts
Finally, our question for the week – What are the latest emerging trends you need to focus on?
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Jessica’s tool recommendation for managing employees, Gusto
Sean’s recommendation for website experience analysis – including heat maps, Hotjar