Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast.

Find out why brands go too fast and re-brand too much, as well as the merits of letting people engage with brands in a way that lets them learn along the way, rather than giving them all the information from the very beginning. Rebecca also shares the secrets behind the Coca-Cola Christmas and tells us why so many design briefs get things wrong - and how to fix it.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net