EPISODE OVERVIEW

Duration: Approximately 25 minutes

Best For: Trapped entrepreneurs who have sacrificed their health, relationships, and wellbeing for business success and keep telling themselves they will fix it later

Key Outcome: A clear, simple framework you can start today to reclaim your health and energy without adding complexity to your already overwhelmed life

He built a successful career as an attorney and CPA. Made good money. Helped clients build wealth. Then he looked in the mirror at 320 pounds and asked himself where he would be in five years if nothing changed.

THE BOTTOM LINE

You have built something remarkable. Years of early mornings, late nights, and weekends sacrificed at the altar of your business. You have helped your clients, supported your team, and created something from nothing. The thing is, somewhere along the way, you stopped taking care of the one person the whole operation depends on. You. Stanley Bronstein spent 49 and a half years waiting for the right moment to change his life. He was a successful professional who had helped countless clients build wealth while slowly eating himself toward an early grave. At 367 pounds with a 58 inch waist, standing only 5 foot 7, he was running out of time. What he discovered was not another diet or exercise programme. It was a fundamental shift in how he approached everything, a system built on excellence rather than perfection. He lost over 220 pounds naturally, kept it off for 17 years, and now walks over 5,000 miles annually. His blood work at 66 rivals any 30 year old. This episode gives you the exact four actions you can implement today. No complexity. No overwhelm. Just a clear path forward for the trapped entrepreneur who keeps saying they will get to their health once things slow down. Things never slow down. You know that. The question is whether you will keep waiting.

WHY THIS EPISODE MATTERS TO YOU

Your business survives because of your energy and clarity. Every pound of stress, every sleepless night, every skipped meal or quick drive through dinner chips away at the foundation everything else depends on.

This episode solves the perfectionist trap that keeps you stuck. You have tried to get healthy before. You failed. You quit. Stanley reveals why excellence, not perfection, is the mindset shift that makes permanent change possible.

You will learn why being the bottleneck in your business and being the bottleneck in your own health come from the same root cause, and how fixing one helps fix the other.

The cost of waiting is not just your waistline. It is the holiday you keep postponing, the family dinners you miss, and the creeping realisation that you built this business for freedom and ended up with the opposite.

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

The difference between motivation and commitment changes everything. Motivation gets you started. Willingness keeps you going. Stanley emphasises that unless you are willing to do what it takes permanently, not temporarily, you will end up right back where you started. This applies to your health and to delegating in your business. Temporary fixes create temporary results.

Perfection is the enemy of progress. When you demand perfection from yourself, failure becomes catastrophic. When you pursue excellence, failure becomes data. Stanley failed countless times in 17 years. The difference was he stopped quitting and started learning. What would change in your business if you applied this same principle to delegation and systems?

You do not have to do anything. You get to. This reframing transforms obligation into privilege. You get to eat healthy food. You get to exercise. You get to improve yourself. For the trapped entrepreneur who feels crushed by responsibility, this shift from burden to opportunity is liberating.

Balance is not found. It is created. Stanley identified what was excessive in his life and reduced it. He identified what was deficient and increased it. Most business owners have excessive work and deficient health, family time, and rest. Balance requires deliberate architecture, not wishful thinking.

Small daily practices compound into transformation. Stanley started unable to walk three blocks. Seventeen years later, he walks 5,000 miles annually. The trapped entrepreneur wants the big breakthrough. The truth is that twenty minutes of walking daily and fifteen minutes of quiet time will transform your life faster than any dramatic overhaul you never stick with.

GOLDEN QUOTES WORTH REMEMBERING

"I'm going to stop tolerating BS in my life. And the first person I'm going to stop tolerating it from is myself." - Stanley Bronstein

"It's never too late, until one day it is too late." - Stanley Bronstein

"The mistakes are proof you're trying. What can you learn from the mistake?" - Stanley Bronstein

"The three most important words in the English language are 'are you willing.' Unless you're willing to do what it takes permanently for the rest of your life, you're not going to be successful." - Stanley Bronstein

"I am more powerful than I ever imagined. And so are you." - Stanley Bronstein

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Stanley's journey from 367 pounds to transformation

02:15 - The wake up call: Asking where you will be in five years

04:30 - The three immediate changes that started everything

07:45 - Building from two blocks to five hour walks

10:20 - The meditation and quiet space practice for recharging

12:40 - Why you are more powerful than you ever imagined

15:00 - The Way of Excellence system overview

18:30 - Excellence versus perfection: The mindset that changes everything

21:00 - The four actions anyone can start today

24:00 - Resources and how to access the complete system for free

GUEST SPOTLIGHT

Name: Stanley Bronstein

Bio: Stanley F. Bronstein is an attorney, CPA, life coach, and author who lost over 220 pounds naturally and kept it off for 17 years through simple daily practices. He created The Way of Excellence framework to help others transform their health and lives without complexity, and founded the Million Pound Weight Loss Challenge to prove what consistent habits and community support can achieve.

Connect with Stanley:

Website: https://TheWayOfExcellence.com

LinkedIn: https://www.linkedin.com/in/stanleybronstein/

YouTube: https://www.youtube.com/@thewayofexcellence

Instagram: https://www.instagram.com/millionpoundweightloss/

Facebook: https://www.facebook.com/groups/wayofexcellence/?sorting_setting=CHRONOLOGICAL

YOUR NEXT ACTIONS

This Week: Implement Stanley's four starter habits. Eat less processed food and more natural food. Stop eating four to five hours before bed. Walk twenty minutes daily. Set aside fifteen minutes of quiet time for yourself. Do not aim for perfection. Aim for consistency.

This Month: Create your own spirit room or quiet space. This does not require renovation. A comfortable chair in a quiet corner works. Use it daily to recharge, think strategically, and reconnect with why you built your business in the first place.

This Quarter: Apply the excellence mindset to one area of your business where perfectionism has kept you stuck. Start delegating imperfectly. Build systems that are good enough. Learn from what breaks instead of waiting until everything is perfect to begin.

EPISODE RESOURCES

The Way of Excellence website: https://TheWayOfExcellence.com (complete system, all free)

Nine free books by Stanley Bronstein (available digitally on his website)

Twenty video explanations of the system (8 to 12 minutes each)

Company presentations available upon request via email through the website

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

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Good morning, good evening, good day, wherever you are in

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the world. I'm here with Stanley Bronstein, and Stanley is

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going to talk to us about things close to my

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own heart, about wellness, about making sure that us

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entrepreneurs or as powerful people are actually living the life

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that we love. Stanley, over to you. First of all,

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Roy, it actually is close to your heart. Literally close

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to your heart. Healthy heart. Okay. I'll give a

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little bit of backstory and then I'll jump right in.

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Okay. My mother died when I was 8 years old,

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and needless to say, that messed with my head. And

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there I am, I'm living with my massively obese father

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who had no clue how to eat a healthy diet,

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had no clue to realize how much I was hurting.

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And basically we both ate ourselves into oblivion. I started

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getting bigger and bigger and bigger. And then all my

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life, up until I was getting ready to turn 50,

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I'm 66 now, so a lot of this happened 17

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years ago, was obese. I would lose weight, then I'd

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put it back on, lose weight, put it back on.

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Because all the changes I made were temporary. And to

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be honest with you, they weren't even the best of

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changes to make. I did not learn how

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to create a healthy lifestyle for myself. So to

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jump ahead and I'll give a little background, I'm both

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an attorney and a certified public accountant, a cpa. Other

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parts of the world are called chartered accountants, but it's

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essentially the same thing. And I'm both. So as I

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was getting ready to turn and to show you how

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obese I was, for those of you who are looking

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at the picture, this was me, the picture on the

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Left, I was 367 pounds at the time. I had

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a 58 inch waist and I'm only 5 foot 7.

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This was when I was in law school, probably around

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when I was 30 years old, give or take something

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like that. When I was getting ready to turn 54

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months before my 50th birthday, I was still 320 pounds.

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I wasn't at my maximum weight, but I was still

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way too big. And like many people who are reaching

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a milestone age, I've been very successful as both an

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attorney and an accountant. I've made a lot of money,

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I've done very well, and I've helped a lot of

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my clients make a lot of money and do very

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well. But I wasn't happy because I

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asked myself, where am I going to be in five

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years if I keep doing what I'm doing right now?

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Would you care to guess what the answer was, Roy?

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Probably get dead. And guess what? I didn't want to

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be dead. Good motivation, that right? Yeah. Except one

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thing I've learned over the years, motivation is only good

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for so much. Motivation is what gets you started. But

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it takes more than motivation, and we're going to talk

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about that. I was not at rock bottom. I had

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not had a heart attack yet. I had not had

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a stroke yet. My knees had not given out yet.

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I hadn't had any major illnesses yet. But I'm sure

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all that stuff was coming. It was on the way.

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And so I turned to my wife and I said,

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I'm done. I'm cooked. I'm cooked. I said, I'm

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going to stop tolerating BS in my life. And the

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first person I'm going to stop tolerating it from is

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myself. Because I said, I thought to myself, I have

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all this potential. Look how successful I've been in my

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business career. But yet, look what I'm doing. I'm wasting

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my potential. And it's not too late for me to

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get started. But if I keep going the way I'm

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going, one day I'm going to wake up and it's

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going to be too late, and you can't do anything

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about it. So one thing I always say is, it's

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never too late, until one day it is too late.

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So no matter where you're at, you can start right

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now. I'm about to tell you what I started doing,

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but I want to emphasize first, it took me 49

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and a half years to get to the point where

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I changed my life in an instant. I know that

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we don't have to wait 49 and a half years

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to change our life in an instant. We can get

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to that point faster. And that's one of the things

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I help people do now. So I said, I need

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to start eating better right now. So I sat down,

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I looked at what I was doing, and I came

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up with three things that I was going to do.

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First thing I did was I stopped drinking Scotch. I

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was drinking Scotch every day. Was I an alcoholic? I

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don't know. Was I drinking too much? Yes. Was the

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alcohol serving me or was I serving it? I was

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serving it. So I said, scotch needs to go. It's

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not going to get me where I want to be.

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So I believe in symbolism. I took my last bottle

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of Scotch, I poured it down the toilet. I hit

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flush. Gone. Haven't had a drink in 17 years. Do

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not miss it. And Believe it or not, it was

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easier to quit than I thought it would be. It

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really was. I think that's because I wasn't physically addicted

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to the scotch. I was emotionally addicted to it, if

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that makes any sense. It's not like heroin or something

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where you know you're physically addicted to it. So anyway,

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then I said, those two liter bottles of soda pop,

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I was drinking three a day, which is disgusting when

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you think about it. But they were diet caffeine free,

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so surely they were healthy. No, they weren't. But that's

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what the marketing companies want you to think it is.

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They want you to think it's healthy. It's not. And

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I figured that out, took my last bottle of soda

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pop, poured it down the toilet, flush, gone, haven't had

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one in 17 years. Then I said, I want to

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change the way I eat a little bit. So I've

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always liked chicken and turkey. So I said, I'm going

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to quit eating red meat, beef and pork. I can

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do that and I'll just eat chicken and turkey. I

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figured that would probably be a little healthier. Then I

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said, I need to do some form of exercise. And

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I thought about it and I said, I'm going to

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pick walking because I figured walking needs less equipment. It's

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easier to do. You can do it almost anywhere, almost

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any time. And I figured it would beat my body

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up less than any other form of exercise. So I

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said, I'm going to start trying to walk. In the

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beginning when I was walking, I could only walk two

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or three blocks. That's how much my knees hurt and

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how out of shape I was and how hard it

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was for me. So what I started doing was I

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found a gym that was open 24 hours a day

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and I would go there in the middle of the

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night and I would walk laps up and down in

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the pool, the water be up chest high, and I'd

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just walk back and forth one hour, two hours, three

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hours. And I set a goal that by my 50th

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birthday I wanted to build up to a five hour

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pool walk. I was going to do that. So by

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the time I reached my 50th birthday, I did that

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five hour pool walk. And it actually wasn't that hard.

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I had lost probably 50 pounds around that time and

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I was starting to feel better. Then I started walking

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outside. Then after about four years or so

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of doing that, my walking activity had picked up. By

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then I was up to the point where I would

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have days where I would walk 10 miles, even 15

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miles, that's 15 to 20 kilometers. And I was doing

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that pretty much every day, but not that I'd have

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days off. And this is from a person who can

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only walk two or three blocks. I got to the

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point, I said, I want to get in even better

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shape than I'm in now. I need to make another

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push. So I analyzed my diet again, and I said,

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I'm going to go vegetarian. I gave up chicken and

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turkey. I've never liked fish, but I kept eating eggs

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and cheese, dairy. I did that for about four or

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five years, and I lost more weight and I kept

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walking and walking. But I got to a point where

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I hit a plateau. I was stuck at 180 pounds.

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I was literally walking 10 to 15 miles a day,

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and I could not get below 180 pounds and my

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weight wasn't stable. Go 1801-902001-90180 back and forth.

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So I said, once again, I said, I'm doing something

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wrong here. So I analyze what I'm doing again. And

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I said, I'm going to give up butter, cheese and

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ice cream. Those are three wonderful tasting things. Funny things.

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I can taste them right now, just talking about them.

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That's one thing I've learned about food. You can taste

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it without putting it in your mouth. You can visualize

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it. Same thing with alcohol. If you're trying to kick

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alcohol, look at the alcohol, smell it, imagine you had

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it, you know what it tastes like, you know what

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it feels like, but don't drink it. Same thing with

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cigarettes. Look at it, smell it, imagine what it feels

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like, put it back in the pack so you can

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experience those things without putting them in your body. So

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I learned that. So I gave a butter, cheese and

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ice cream. You know what happened? I lost £50 in

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five minutes. I just. I literally melted. Every day I'd

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wake up on the scale most about. Those were fun

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times when I was doing that. And I actually got

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to the point where I was too small. I got

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down to about £130 off from a person who used

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to be 367. I went from being the largest person

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in the room to the smallest person in the room

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with no drugs, no surgeries. And because I did it

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so slowly and by eating healthy and exercise along the

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way, my skin tightened up. I didn't get left with

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all this loose, flabby skin like so many people who've

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had the surgeries and everything have. So then I

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said, I'm too skinny. 130 is too low. But I

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had to do that to get the fat off. So

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since then I've put on about 15 pounds or so

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of muscle. So I got to a point where I'm

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stable, I'm happy, everything's great. And I just had my

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blood work. I had my annual physical three, four weeks

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ago. I had full blood work series. I do it

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twice a year. I want to make sure I'm on

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track. And I will put my. I'm 66 and I

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will put my blood work numbers up against any 30

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year old since that day. I turned vegetarian

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over 12 years ago. I've been sick one time for

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three days and that's it. And that includes getting exposed

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to Covid. I got exposed to Covid. I felt a

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little bit off for two days. My body threw it

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off. You mentioned me before we started. You have a

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meditation room. What do you do with the meditation? Meditate.

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Okay. I spend time. I have three rooms in my

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house. There's a mind room. That's my office, where we're

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at, right here. I have a body room. That's where

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my treadmill is, my rowing machine is and a few

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other pieces of equipment. And then I have a spirit

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room. That's where my meditation is. I go in there.

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First of all, it doubles as a TV room. Also

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I have a recliner in there because my wife can

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go back there and watch tv, you know, have a

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great little room. It's loaded with plants, it's loaded with

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a lot of these, the kachinas, like you see in

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the background, the Indian stuff. I have a whole wall,

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an 8 foot by 8 foot wall loaded with stuff

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like that. And then I have plants all over the

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room and everything. It's a calm, peaceful center. It's an

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energy room where I can go to recharge. And I

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sit there and I do it. How long do you

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meditate on a daily basis? Mostly I do

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a lot of 8 to 10 minute stints. Like for

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example, I will get on the treadmill and I'll do

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an hour on the treadmill. Then I'll go in the

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spirit room and I'll meditate for eight to 10 minutes

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and just imagine my body relaxing. All the tensions from

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the walking I just did, leaving my body. Then I

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will get back on the treadmill, do another hour and

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go back in there, do the same thing. This morning

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when I woke up, I was a little bit sore.

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So I did 15 minutes on the treadmill and then

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I went, I meditated for eight to 10 minutes. And

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I routine where I felt the negative energy, the blocked

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energy, the soreness of my body leaving my body through

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my head, it just, it comes out and then I

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feel better and I loosen up and then I get

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back on the treadmill. So it's. I do various things

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with it and I do a lot of deep thinking

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back there. Sometimes it's a thinking room. I will sit

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on the chair and I'll have my laptop in there

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and I'll sit there and I'll do stuff, I'll do

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writing, I'll do whatever. It is a quiet, high energy

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space to go be by myself. And that's one of

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the things I recommend for people. I'm going to tell

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people everything. I'm telling you, this is what I do.

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You don't have to do what I do. What you

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have to do is figure out what works for you

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in a way that works for you in a way

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that makes you happy and then do it. She's like

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this experience of losing all this weight and keeping it

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off in a healthy manner and turning into a walking

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machine. I'll give you an example. When I say walking

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machine, you're gonna this because you live in London. London

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area. Okay. Last year I walked 5,166 miles.

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Imagine. I imagine I left Los Angeles, I got within

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300 miles of London, but I ended up in the

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middle of the Atlantic. So it's a good thing I

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know how to swim. Let me tell you why I

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do it, because I can see this experience taught

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me two things. And it led me to ask myself

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a very valuable question. First thing it taught me was

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I am more powerful than I ever imagined. I'm a

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very confident guy to begin with. I've had a very

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successful business career, done very well for myself. But the

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experience of doing what I did blew my mind. To

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be quite honest with you. I exceeded what I thought

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I could do by far. And the way I did

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it, I wasn't perfect. I made

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mistakes along the way. It was not a straight line

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path. I had good days, I. I had bad days.

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But the one thing I did differently this time from

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all the other times I had lost weight was every

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time I failed, I realized the mistakes are proof you're

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trying. What can you learn from the mistake? And I

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would learn from the mistake and then I would start

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over. That was the one thing different. In the past,

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every time I messed up, I would quit. So now

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the second thing, what the experience taught me, it taught

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me that if I am more powerful than I ever

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Imagined, So is everybody else. If you're

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listening, you are more powerful than you ever imagined. I

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am no more special than you. You are no more

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special than me. We are all special, each and every

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one of us. You were more powerful than you ever

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imagined. Believe it. Feel it. And then once you

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learn to believe that, you start asking yourself questions. And

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the question I asked myself was, if I'm capable of

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doing all this, what else is out there waiting for

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me to do that I haven't done yet, that I

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should be doing? And the conclusion I came

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to was I should be taking what I've learned. I

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should put it into a system that other people can

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use so I can help other people to not have

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to wait 49 and a half years to change their

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life in an instant. And my career, I've always been

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a systems thinker. I've been paid money to

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take complicated things and make them simple. So I

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started asking myself, if I'm going to turn this into

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a system, what is the goal of the system? The

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first thing I came up with is the goal is

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not perfection. The goal is excellence. And

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let me explain the difference between that. When you're a

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perfectionist, the only thing that's good enough is perfect. When

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you're working with other people, if they don't reach perfect,

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you're not happy with them, you're hard on them, you're

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hard on yourself. Perfection. You're never going to achieve perfection.

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You are a human being. We are all human beings.

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We are going to make mistakes. Failure is a part

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of life. Failure teaches us if we're willing to learn

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from it. Excellence, on the other hand, starts from a

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different floor. With perfection, there's a ceiling, there is no

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floor. It's either perfection or nothing. When you're excellent, it

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starts with the floor. That's good enough. I stopped being

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a perfectionist. I became a good enoughest. That's what I

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call it. And when you're good enough, everything's

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just fine. And however, just because you're good enough, it

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doesn't mean you can't try to make it better. That's

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what excellence is. Excellence is working to constantly improve yourself

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over time. Excellence is realizing that life is a long

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term game. And the problem is we live in a

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short term world. Everything, we can get everything instantly and,

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and that's fine. But some things take time. Okay? Ask

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any fine Italian chef, can you make good spaghetti

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sauce in five minutes? No. Takes hours. Takes

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time. So what I've learned to do is, I've learned

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to think in decades. Do you want to give us

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a summary of yourself? About five minutes left. You want

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to give us a summary of your system? Yeah, absolutely.

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Okay, first thing is there's 20 things. Here's what the

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system looks like. And the whole system is on the

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website and it's all free. There's videos on it that

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explains everything. I'm going to give you a very quick

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overview that you can get it all there. So first

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thing is tell it like it is, which is what

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I did on that day when I woke up. But

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it has a second part which is act on what

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you told yourself. Seeing the and permanently act on what

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you told yourself. Not temporarily, permanently. Second thing is life

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is a long term game, which I just told you.

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Third thing is take personal responsibility. It wasn't my mother's

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fault. She died when I was 8. It wasn't my

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father's fault that he didn't know how to teach me

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how to eat properly. It wasn't my fault either. Blame

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is irrelevant. Blame does not solve problems. Blame doesn't fix

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anything. All that matters is identifying what needs to be

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done and then doing it. I learned to be positive.

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I focused on the positive. Then I learned to put

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things in perspective. All these things I keep

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telling you, you have to do this, you have to

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do this. You don't have to do anything. The only

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thing you have to do is die. That's it. You

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don't even have to pay taxes. You might go to

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jail, but you don't have to pay taxes. You get

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to do these things if you're alive and you're breathing.

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It is your privilege to eat health, eat healthy food.

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It is your privilege to exercise every day. It is

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your privile to improve yourself. Start taking action that's consistent

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with your goals. I used to go to Chinese buffets

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and say I wanted to get in shape. Duh. Not

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gonna happen. Then balance. Balance is identifying

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everything that's deficient in your life and increasing it. Identifying

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everything that's excessive in your life and decreasing it. I

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did that in my life and I learned how to

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create a balanced lifestyle. Balance is not something you find.

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Balance is something you create. But here's the one that

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may be the most important thing. I used to say

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the three most important words in the English language were,

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I love you. Changed my mind. The three most important

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words in the English language are you willing. Unless you're

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willing to do what it takes permanently for the rest

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of your life, you're not going to be successful. And

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you're not Going to get to where you want to

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be. You got to be willing. You don't have to

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be willing. You get to be willing. It's a privilege.

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Then believe in yourself. Believe I've told you, you're more

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powerful than you ever imagined. Since at the now we're

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closing out, I want to tell you the four things

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that I recommend for people to do if they want

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to get started on a healthy journey. And there are

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four things that almost anyone can do when you see

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where I'm at. I'm 18 years into the process. It's

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not fair for you to compare yourself to me. It

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is a process of evolution. It is a long term

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process. So let's talk about where you should get started.

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First thing is eat less processed food and more natural

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food. I'm not telling you never go to Kentucky Fried

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Chicken, never go to McDonald's, never eat a frozen pizza.

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I'm not telling you any of those things. I'm telling

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you do it less, more natural food. Nuts, grains, seeds,

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fruits, vegetables, things like that. Then quit eating four to

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five hours before you go to bed. And the reason

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why I say that is when you snack at night,

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you're taking your food to bed with you. You're not

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giving your body time to digest your food. It needs

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time. If you quit eating four to five hours before

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you go to bed, then you sleep six, seven, eight

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hours. You're giving your body 11, 12, 13, 14 hours

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maybe to rest, to process your food. There's a process

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called autophagy, where your body cleanses itself, heals

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itself. Your body needs that time, so you need to

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give it to it. Then walk at least 20 minutes

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a day. You don't have to walk hours like I

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do 20 minutes a day. And if you can't do

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20, do 10. Do five. But start walking and do

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it every day. Set aside 15 minutes every day. Quiet

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time for yourself. Find a quiet place in your house,

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apartment, wherever, comfortable chair, lay down in your bed, whatever.

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Sit with yourself for 15 minutes. If you know how

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to meditate, meditate. If you like to pray, go ahead

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and pray. If you don't know what to do, just

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be quiet. If you want to journal 15 minutes a

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day for yourself. If you do those four things, eat

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less processed food. Quit eating four or five hours before

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you go to bed. Walk at least 20 minutes a

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day. Set aside 15 minutes a day for yourself. You'll

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be off and running and do that every day. And

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if you fail, just start again. Thank you very much

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for sharing all that with us. And I'll point people

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to your website. What's your preferred contact option? My preferred

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contact option is go to my website. The Way of

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excellence dot com. The Way of excellence dot com. If

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you would put that in the show. Notes, please. People

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can go there all my. But I have nine books

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on there. If you download them digitally, they're for free

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or you can read them online on the website. I

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have videos that explain every concept in the system. There's

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20 of them. The videos are eight to 12 minutes

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each, so watch one a day. In less than a

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month, you'll know the system. And it's all for free

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because it's my privilege of giving back to you. If

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you have a company or something and you want to

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teach the system, the people in your company, send me

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an email. There's a click at the bottom of things.

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I mean email. I'll be happy to. You're welcome to

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hire me for two, three hour presentation for your company.

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I'll teach them the system and go through it and

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go from there. Okay, well, thank you very much for

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joining me, Stanley. Thank you, bro.