Most people won't tell you about the three secrets to podcast success. But I'm going to give you a behind-the-scenes look at what it takes to be successful in this rapidly growing industry.

So, what are the three secrets to podcast success?

1) Keeping a consistent release schedule is one of the keys to success. continue to produce your podcast on a normal schedule. Don’t be tempted to skip weeks or go on hiatus. That’s just a fancy way to podfade.  If you can stick to a regular cadence, it will show potential customers that you're reliable and trustworthy. Plus, it makes it easier for them to say yes to your offers!

2) Don’t be afraid of promoting yourself and making offers. Don't be afraid to promote the work you do with clients on your podcast. You're doing great work, and your clients deserve to hear about it! Besides, promoting your work on your podcast is a great way to attract new clients. So go ahead and talk about the amazing work you're doing! Your listeners will appreciate it, and you never know who might be inspired to work with you as a result.

3) Make more offers. You are helping your podcast listeners out by making offers. You're not doing anyone any favors by being shy about your work. Let people know what you can do for them and be proud of what you have to offer. 

If you need to make more revenue, then go deep on making your offer as juicy or irresistible as possible. Go crazy with ways you can enhance your offers. The worst thing that can happen is that you end up with too many conversions, and that’s rarely the worst thing that can happen to a business.

Need help monetizing your podcast? Join the Podcast Monetization Challenge here.