In this episode, Kevin Rundle and I dive into the heart of podcast success: consistency. Discover why showing up weekly transforms your business and how overcoming technical fears can lead to building a devoted audience. 

We share personal struggles and breakthroughs in content creation, from fighting the fear of repetition to setting up a seamless recording environment. Learn practical tips for ensuring your podcast not only survives but thrives through consistent engagement. 

Join us on PBP.fm Show for invaluable insights that could change your podcasting game forever.

about content marketing

is that your content should be good

that's a given, right?

It should be good content

and you should be talking

about things that people care about

but the reality is

what matters more is that people

see you putting the content out

not whether or not they engage

with it for strategic influence stuff

because them seeing you record regularly

seeing you publish regularly is going

to have the impact

that you're looking for.

It's actually going to move

the needle that you care about

which is when people are ready to buy

you're the one that they think about

and if you think about anything in business

business is for all intents and purposes

it's boring, right?

It's the things that matter

are the things that you put

on your calendar

and they get done every day.

If it doesn't end up on your calendar

and it's not done habitually

it's not actually a business

Whether you're an entrepreneur, podcaster, expert, or thought leader, you'll discover creative ways to leverage your digital content from blogs to video, from YouTube to Tik TOK and everything in between. We'll show you how to stand out from the noise so you can directly connect with potential customers, build strategic partnerships, and drive leads into your business.

Get ready for actionable tips and tangible takeaways on improving your digital presence across the board. With that, let's dive into this week's episode of pbp. fm.

Hello and welcome back to the PBP.fm podcast. My name is Richard Matthews and I got Kevin Rundle on the line. Kevin, you there?

Kevin Rundle: I am here, Richard. Guess what? Studio got better.

Richard Matthews: I know. You got a cool backdrop, it's almost as cool as mine.

Kevin Rundle: I felt like, I'd be fighting with you if I put up the Canadian flag.

Kevin Rundle: Yeah, they're definitely showing up the Northern European heritage.

Richard Matthews: Yeah, I've got four kids and they are all blonde hair, blue eyes, right? I can't deny them if I tried.

Kevin Rundle: Yeah. I'm in the same boat, honestly. All my boys are blue eyed, they were white blonde hair when they were little. They've darkened a little bit, but same deal.

Kevin Rundle: You know what? I didn't mention the what to say, but I think that's a super valid thing that actually struck me too. I tried all the different ways. I tried to find a teleprompter at one point. I I've done so many different mechanisms to talk to the camera. Even when my face wasn't on the camera. And I found that the very best thing for me, was like a bunch of bullet point. Because I can fairly naturally speak to the bullet points. But if I scripted it, the AI sounds more emotional to me. Hi, I'm Kevin Rundle. I'd like to talk to you today about a very exciting operating system.

Kevin Rundle: Yeah, I think you're right. I think the recording buddy is probably the lowest hanging fruit for getting words out. Especially if you guys can sit down and agree on, we're going to talk about this today and this next time and this. As soon as you get to that, you're actually set. I found that sometimes when in recording instruction. It literally to somebody, like have somebody do it with you, have your student there, which is the same recording buddy idea.

Richard Matthews: Yeah.

Kevin Rundle: When you first brought it up, I thought, oh man, he's a genius, and he put a word on the thing I was already sorta doing.

Richard Matthews: Yeah, it's your recording buddy and so

Kevin Rundle: Yeah, 100%. On top of that, you'll hear people talk about the algorithm and the algorithm likes novelty. And so if you aren't publishing regularly in that consistent manner you lose that. So it makes perfect sense that you want to be showing up in your time slots. And I think people are like, nobody would watch a television show if it was like, here's episode one and we are going to release episode two sometime in the next month.

Richard Matthews: What's interesting to me is, I'll just give you one quick example from my own podcast, right? So my podcast is called The Hero Show and the goal for that podcast for me was a networking play, right? I think we talked about that in the last episode where there's three types of leverage for your podcast, right? It can be the time leverage or the high value referral partnerships or the buyer's journey leverage. Or,

Kevin Rundle: Yeah.

Richard Matthews: Yeah.

Kevin Rundle: in Turning Pro and I was taken aback because he simplifies something where it's like, you want to care about only the things that matter to your thing. And stop caring about everything. Which, I've heard it a thousand times, but it's only really sunk in the last couple years.

Richard Matthews: For people who can make that consistently part of their schedule, I think that's powerful, but for normal people like me. I just need to remove all the barriers, right? I need no barriers to me getting this done.

Kevin Rundle: That's what I was saying like, I felt exhausted thingy about the effort. So, if i'm feeling that way before I go to do my own, i'm probably gonna be like, oh I don't want to do that. I think the other thing consistency comes from, not having to do all the extra thoughts. I think if you have to think of a location to go to, that's gonna also stop you from going and doing something and it's easy to excuse yourself. I've excused myself so many times for things where, the actual amount of resistance I was facing.

Richard Matthews: Yeah, then the other

Kevin Rundle: so I think as soon as you have that studio set up, like you said, you can just sit down and press record. That's going to get you into that habit.

way you're, you know, within a few years of

Kevin Rundle: I'm, uh, I'm a Millennial.

Richard Matthews: Are you?

Kevin Rundle: I'm a Cusper actually. I'm in that range where sometimes I'm Gen X.

sometimes I'm

Richard Matthews: I was like, depending on

Kevin Rundle: I'm born in 80. So sometimes they'll be like, Oh, Millennials started at 80 or 85.

Kevin Rundle: So lots of times they'll call us Zennial.

Richard Matthews: Yeah.

Richard Matthews: Or the prettiest colors. And

Kevin Rundle: Internet, even all you needed was the most expensive Google placement.

Kevin Rundle: Like I said, I did an instruction. I do not believe for a second that I ever cannibalized my sales. Because I gave stuff away. I taught people to do exactly what I tended to do for them. All I was really doing is proving that I actually knew what I was doing beforehand. Because the other places you find a freelancer or consultant are places like Upwork. And if you've ever worked with Upwork contracts, you'll know that it's pretty hard to judge anybody, especially anybody who hasn't been on there long enough to have a really good reputation on the platform.

Richard Matthews: Yeah.

Richard Matthews: Yeah, and you'll see that.

Kevin Rundle: That's much more valuable than the information you're providing.

Richard Matthews: For the content, like your baseline is the stuff that we've talked about. Lights, camera, microphone, backdrop. That's what you see us use. Nice three quarter body shot. You're going to hit all the things that people are expecting to see. You don't need to have multi cam, you don't need to have a whole studio set up for this kind of stuff. Sure, that stuff's great. If you want to run a business that just does content production, but your business doesn't generally run content production, that's why we're talking about strategic influence. You're talking about how do I prove to my market that I know what I'm talking about, that I show up consistently, that I have what I want. It's a different thing and it's super potent. So we've talked about a couple of things, right? Get a recording, buddy. Get it on your calendar and those are the two big ones, and so you can have it be consistent. And then the other two parts of that, we're actually going to do a couple of episodes, the next couple of episodes we're going to record, and we're going to show you how to do these next two things.

Kevin Rundle: Yeah, a hundred percent.

With upbeat energy and clear, empowering advice, Richard guides publishers, experts, and entrepreneurs on starting a podcast, improving social strategy, and connecting with your perfect audience. Visit PBP.fm and book a podcast strategy session to start spreading your message today

Kevin Rundle: yeah, I was literally thinking about exactly that.

Richard Matthews: yeah.

Kevin Rundle: You shall never make security a secondary thought.

Richard Matthews: It's super easy. So the idea there is that if

Kevin Rundle: You do not run commands as any level higher than we have to.

Kevin Rundle: You can zoom in too, right? Like you're saying, look at it different angles, but you can even zoom in. So here's, we're going to talk just about video in your media studio. We're going to talk about just about lights in your media studio. We're going to talk just about sound and what you should think about. When you're about to create a space that you want to record sound in. Because you should always do that in a big echoey tiled bathroom, right?

Frequently Asked Questions, that's your second category of content. If you did 10 of each of them, you got 20. Now you go to my favorite category, which is your Should Ask Questions. Now your Should Ask Questions, are the kind of questions that you ask that you wish your audience, that you wish your prospects would ask you, but they don't know because they don't know about your area. They're not experts, right? So like one of mine is,

Kevin Rundle: Because there's an uninformed optimism.

Kevin Rundle: This Should Ask Questions. For sure! Questions where I'm like, I'm telling you this because it's a side tangent that you're not gonna know that you are gonna step in until you've stepped over the fence, right? Hey, you're jumping into horse patcher, watch out for horse manure! Oh, I forgot to think about that! Pretty easy to step in if you aren't thinking about it.

Kevin Rundle: Yeah, makes total sense.

Richard Matthews: And then the last one. There's other categories, but these are my favorites. My top five is myths and truths, right? And these are things commonly missed, commonly believed things that are not true about your area of expertise. And you can have those myths and you can talk about it. Here's the myth, here's the thing that people always think about and here's the reality. The reality is, this is how the world actually is, right? If you're actually doing this thing, here's what you need to know. And it's pretty easy again, to come up with those 10 things that people believe in a lot of times they might be informed by some of the stuff that you were talking about before.

Kevin Rundle: We're also gonna probably talk a lot about the actual act because there's a little bit of instruction and commentary that goes with it. So we'll probably make it longer than 25 for sure.

Richard Matthews: So, that's content planning and then it's one of those things with being consistent. Now you've got a recording buddy. It's on your calendar and you've got a year's worth of topics in your topic library that you can just come in and pull one out. You see how it's already getting easier to just hit that record button?

Kevin Rundle: Yeah, not a hundred percent.

Kevin Rundle: I'm excited to get into the content planning next time. So that is going to be awesome. I think, the idea of making sure that you do that, What? Why? and How? And then the Now portion is totally win. It gives you a consistent structure so that people also know what to expect and how to consume your content, which is going to also help. Because you're going to get a good feedback loop from people knowing what the expectation is when you start to give them.

Kevin Rundle: Yeah. A hundred percent,

A hundred percent.

Richard Matthews: I think, that's a good place for us to kill it today. We got right into 50 minutes on there and we'll come back. The next episode we're going to do is on how to do the content planning. And Kevin, we're going to use your business as an example, right? We're going to get into your Linux tech stuff, right? And we're going to go through and do content planning on that. and I'll see if I can come prepared with a few of our

Kevin Rundle: Yeah. That sounds,

That sounds perfect.

Richard Matthews: Yeah, show you what it looks like to have a few of these done. We'll show you the one from Push Button Podcast and we'll do it live in front of you. And then we'll also give you the tools that we use. So, we'll give you the spreadsheet that we use to run the content library thing in, and we'll show you the prompts that we use in GPT to help do some of our research and pull some of those things forward. And it's actually, it's a super fun process to go through. And I think once you do it the first time, you'd be like, Oh man, I could do this over and over again for various parts of your expertise. It's actually one of the things I do with all of our clients Push Button Podcasts is, sometimes even before they become clients, I'll sit down and do a content planning session because I find it incredibly fun.

Awesome. With that, I think I'm gonna go ahead and hit stop record here and we'll see you on the next episode. We'll show you how to plan out the content for your podcast.

Kevin Rundle: Sounds good. Can't wait to see you again.

Richard Matthews: Thanks for joining us this week on PBP.Fm. Make sure to visit our website PBP.fm where you can subscribe to the show on Apple Podcasts, Spotify, or via RSS so you'll never miss a show. While you're at it, if you found value in the show, we'd appreciate a rating on Apple Podcasts. Or if you'd simply tell a friend about the show, that would help us out too.