Dive into Coca-Cola's innovative marketing strategies driving accelerated growth. Javier Meza shares insights into the brand's approach to staying relevant in a competitive market. Learn how Coca-Cola leverages data, creativity, and customer insights to enhance its marketing efforts and drive business success. This session offers a deep dive into the tactics and strategies that have positioned Coca-Cola as a leader in the beverage industry, providing valuable lessons for marketers looking to elevate their own brand strategies.

Speakers:

• Helen Weisinger, Co-Founder, Production Works and Weiser Works
• Javier Meza, President, Marketing & Europe CMO, The Coca-Cola Company

Takeaways:

• Coca-Cola's innovative marketing strategies.
• Leveraging data and creativity for business success.
• Future trends in the beverage industry's marketing efforts.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2025 Advertising Week Europe